Objectives and competences
In this course students:
• Become acquainted with the reasons for the necessity of international business in the period of contemporary globalization
• Acquire basic knowledge of dimensions of international business in comparison to domestic business
• Acquire an insight into the characteristics of global marketplaces
• Students become familiar with the typical forms and manifestations of tourism at the global level.
• Students acquire knowledge of the national and international institutional organization of tourism.
• Students gain insight into the role and significance of tourism within the Slovenian and global economy.
• Students become familiar with policy approaches, strategies, and instruments aimed at promoting the sustainable transition of tourism
Content (Syllabus outline)
1. International business as a necessity in the period of contemporary globalization
2. Basic forms of international business activities
3. Political, legal and technological environment of international business
4. Diversity of national cultures and international business
5. Economic and political characteristics of global marketplaces (Western and Eastern Europe, North, Central and South America, Asia, Africa and the Middle East)
1. The role and economic significance of tourism in the global and Slovenian economy
2. Major types and typologies of tourism
3. National and international institutional frameworks of tourism governance
4. Key concepts and approaches to sustainable tourism
Learning and teaching methods
• Lectures and tutorials,
• Active work of students in lectures and tutorials,
• field work
Intended learning outcomes - knowledge and understanding
Knowledge and understanding:
Students:
• Understand the necessity of international business in the period of contemporary globalization
• Can explain the differences among basic forms of international business activities
• Can describe basic dimensions of international business environment and explain their impact on international business operation
• Understand the importance of international managers' »cultural literacy«
• Can describe basic characteristics, opportunities and risks of global marketplaces
• Students understand the extent and the role of tourism in the global- and national economy.
• Students are aware of the interdependency between implementing sustainable and socially responsible principles into destination and enterprise operations and their long-term market success/survival.
Cognitive/intellectual skills:
Students:
• Can collect the data and make an elementary analysis of the international business environment
• Can identify the problem in international business from different aspects and search for solutions
• Students are capable of interpreting and using data published on the UNWTO webpage.
• Students get the ability of sensibly transfer global problem solutions in the field of tourism into the local environment.
Intended learning outcomes - transferable/key skills and other attributes
Key/transferable skills:
Students:
• Develop the interest dynamic work of an international manager
• Develop abilities for work in multicultural teams
• Develop abilities for acquiring information and data from data sources and literature in foreign languages
• Students set up a positive attitude towards responsible tourism development and towards an active co-creation of active sustainable development measures.
• They for a positive attitude towards an employment in the field of tourism.
Practical skills:
• Develop communication skills at gathering the primary data on foreign markets
• Students develop the ability of searching and using global and European intelligence databases in the field of tourism.
Readings
Obvezna študijska literatura/Compulsory Textbooks:
Mednarodno poslovanje/International Business:
- Korez Vide, R. 2022. Osnove mednarodnega poslovanja in turizma/Osnove mednarodnega poslovanja (skripta). Maribor: Ekonomsko-poslovna fakulteta.
Turizem/Tourism:
Weaver, D. B., & Lawton, L. (2014). Tourism management (5th ed.). John Wiley & Sons.
Dodatna študijska literatura/Additional Textbooks:
Mednarodno poslovanje/International Business:
- Cavusgil, S. Tamer, Knight, G., Riesenberger, R. John. 2025. International Business. The New Realities. 6th Ed., Pearson.
Turizem/Tourism:
- Juvan, E. (2023). Trajnostni razvoj in upravljanje destinacij: koncepti, modeli in pristopi. V Lešnik Štuhenc, T (ur.), Pavlakovič Farrell, B.(ur.), Pozvek, N.(ur.). Turistične destinacijske organizacije: gonila povezanega kreativnega zelenega razvoja in trženja. Maribor: Univerza v Mariboru, Univerzitetna založba, str.15-44.
- Kerma, S.(ur.), Lesjak, M.(ur), Sikošek, M. (ur.), Ježovnik, A.(il). (2020). Tematski turizem: teoretični in aplikativni primeri oblik turizma v svetu in Sloveniji. Univerza na Primorskem, Univerzitetna založba.
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- Organisation for Economic Co-operation and Development (2024). OECD Tourism Trends and Policies 2024. OECD Publishing. https://doi.org/10.1787/80885d8b-en.
Additional information on implementation and assessment International Business:
• Oral exam (35%)
Coursework (15%)
Tourism:
• Oral exam (36%)
• A In-class participation (4%)
• Seminar paper(10%)
Opomba:
To receive a passing grade in the course, students must pass the exams for both parts (International Business and Tourism) and complete the coursework for both parts in accordance with the specified assessment criteria.
