Objectives and competences
In this course students:
• Become acquainted with the reasons for the necessity of international business in the period of contemporary globalization
• Acquire basic knowledge of dimensions of international business in comparison to domestic business
• Acquire an insight into the characteristics of global marketplaces
• Get acquainted with providers and clients in tourism.
• Understand the features of the formation of supply and demand in tourism markets and the connection with costs.
Content (Syllabus outline)
1. International business as a necessity in the period of contemporary globalization
2. Basic forms of international business activities
3. Political, legal and technological environment of international business
4. Diversity of national cultures and international business
5. Economic and political characteristics of global marketplaces (Western and Eastern Europe, North, Central and South America, Asia, Africa and the Middle East)
1. Tourism providers and consumers
2. Tourism markets
3. Tourism demand
4. Tourism supply and costs
Learning and teaching methods
• lectures and tutorials,
• individual and team work of students,
Intended learning outcomes - knowledge and understanding
Knowledge and understanding:
Students:
• Understand the necessity of international business in the period of contemporary globalization
• Can explain the differences among basic forms of international business activities
• Can describe basic dimensions of international business environment and explain their impact on international business operation
• Understand the importance of international managers' »cultural literacy«
• Can describe basic characteristics, opportunities and risks of global marketplaces
• Students are able to describe the key characteristics of tourism markets and their underlying principles
• They can explain how supply and demand in tourism are formed and how they are related to costs.
Intended learning outcomes - transferable/key skills and other attributes
Cognitive/intellectual skills:
Students:
• Can collect the data and make an elementary analysis of the international business environment
• Can identify the problem in international business from different aspects and search for solutions
• Students are able to interpret and use data related to tourism markets.
• Students are able to analyse the key providers and consumers in tourism.
Key/transferable skills:
Students:
• Develop the interest dynamic work of an international manager
• Develop abilities for work in multicultural teams
• Develop abilities for acquiring information and data from data sources and literature in foreign languages
• Students set up a positive attitude towards responsible tourism development and towards an active co-creation of sustainable development measures.
• They have a positive attitude towards employment in the field of tourism.
Practical skills:
• Develop communication skills at gathering the primary data on foreign markets
• Students develop the ability to search and use global and European intelligence databases in the field of tourism.
Readings
Obvezna študijska literatura/Compulsory Textbooks:
Mednarodno poslovanje/International Business::
? Griffin, W. Ricky, and Pustay, W. Michael. 2020. International Business: A Managerial Perspective. Harlow, UK: Pearson Education (selected chapters).
Turizem/Tourism:
Tribe, J. (2011). The Economics of Recreation, Leisure and Tourism. Oxford UK: Butterworth-Heinemann
Dodatna študijska literatura/Additional Textbooks:
Mednarodno poslovanje/International Business:
Cavusgil, S. Tamer, Knight, G., Riesenberger, R. John. 2025. International Business. The New Realities. 6th Ed. Pearson.Turizem/Tourism:
- WEF report for tourism 2025
Additional information on implementation and assessment International Business:
• oral exam 35 %
• case study 15 %
Tourism:
• oral exam 35 %
• seminar paper 15 %
Note:
To receive a passing grade in the course, students must pass both parts of the exam (International Business and Tourism) and complete a case study (International Business) and a seminar paper (Tourism).
