The programme was approved by the Faculty of Electrical Engineering and Computer Science Senate on October 5, 2006, University of Maribor Senat on October 17, 2006, and by the Council for Higher Education on December 8, 2006. On 26 October 2012, the Senate of the Faculty of Electrical Engineering and Computer Science accepted the application for re-accreditation of the study programme, and the Senate of the University of Maribor accepted it on 18 December 2012. On 20 March 2014, the Council of the National Agency of the Republic of Slovenia for Quality Assurance in Higher Education adopted a decision extending the accreditation of the study programme.

Conditions for advancement to the second study year: A student advances to the second study year if they collect at least 54 ECTS credits by passing the first study year exams. Conditions for advancement to the third study year: A student advances to the third study year if they have passed all first study year exams and if they collect at least 54 ECTS credits by passing the second study year exams. The conditions for promotion under extraordinary conditions and the conditions for repetition are defined by the Statute of the University of Maribor https://www.um.si/wp-content/uploads/2021/11/Statut-Univerze-v-Mariboru-uradno-precisceno-besedilo-UPB-13.pdf

The first-degree university study programme Media Communications does not contain individual parts.

A graduate of the study programme for obtaining a first-degree university education may continue with master’s studies in the second-degree study programmes in accordance with the conditions determined by the higher education institution announcing the postgraduate study programme.

A Graduate Engineer in Media Communications (UN) is employable with their extensive knowledge in many jobs in all types of media, from radio and television to newspapers and the web. With their knowledge, they are looking for staff in marketing and communication agencies and design studios. They can sovereignly work in companies engaged in the development of web and mobile solutions, as well as interactive content. The acquired knowledge also enables job search in educational and research institutions.

Information on study programmes offered by the Faculty of Electrical Engineering and Computer Science are available on the following website https://feri.um.si/en/study/programmes/.

There are no other obligations.

Examination and assessment of student learning outcomes is performed in accordance with the criteria and methods defined in the Rules on the Examination and Assessment of Knowledge at the University of Maribor https://www.um.si/wp-content/uploads/2021/11/Pravilnik-o-preverjanju-in-ocenjevanju-znanja-na-Univerzi-v-Mariboru-stev.-A4-2009-41-AG-uradno-precisceno-besedilo-UPB1.pdf In the case of an individual study unit, the type and manner of taking the examination and the conditions for taking the examination are determined by the curriculum, which is an integral part of the study programme. The curriculum determines the share of each method of examining and assessing the knowledge, which contributes to the final assessment. For all subjects in all study programmes of the Faculty of Electrical Engineering and Computer Science, knowledge assessment is regulated by a single Assessment Scale, which is available at the following website: https://feri.um.si/studij/vprasanja-in-odgovori/. Methods of continuous examination and assessment of knowledge are encouraged, thus enabling students to continuously monitor their own progress in their studies.

The fundamental objectives of the study programme are the following: • To provide professional skills and knowledge that will enable the graduates to successfully work in preparing the contents for the electronic media; • To develop an awareness of the importance of quality and economic factors that are associated with the operation of the electronic media; • To provide basic knowledge in specialised areas of media production and visual communication; • To enable students to participate more actively in the formation of their professional profile with their decision on the orientation and choice of a certain number of elective courses; • To provide the students with the knowledge about the usage of modern computerised tools for creating media content; • To provide a sufficiently broad systemic and methodological knowledge that enables communication with experts of various technical and nontechnical profiles; • To provide basic organisational skills and develop a positive attitude and the ability for teamwork; • To develop a critical attitude towards new technologies and to impart a sense of community, social and ethical responsibility to the students; • To teach the students how to use various sources of knowledge and encourage their mobility.

General competencies that are acquired through the programme: • A critical attitude towards various forms of modern social operation of the media and understanding of the social role of the media; • Critical thinking and critical attitude towards various forms of communication; • Effective written and oral communication; • The ability of the evaluation and prediction of social and cultural implications of the mass media and media content in the respective current configuration of the media market, as well as globally; • The ability to analyse the media content and its reception in various types of audiences; • Understanding of the operation and management of media organisations, which are operating in the public and private sectors; • The effective functioning in a team and development of interpersonal skills; • The ability for the students to experience a work of art and to develop and promote their own creativity; • The ability to search for new sources of knowledge and the use of methods of communication in the profession and among professions with a view to achieving effective solutions; • The efficient use of modern communication, information and audio-visual technologies; • The efficient use of modern computer equipment for creative work.

Subject-specific competencies or learning outcomes acquired through the study programme: • Knowledge and differentiation of different communication models; • Knowledge of the main principles of global media systems; • Understanding of basic social science concepts and knowledge of different ways of presenting content and emphasising the stylistic correctness of expression; • Knowledge of the basics of operation, content and audiences of the mass media and their historical, social and cultural perspective; • Understanding the meaning and role of communications in society and distinguishing between a simple and complex view in the field of communications; • Knowledge of forms of strategic communication and various overviews of them and thus of the entire web of strategic communication; • Knowledge of the basic types of media and recognition of their basic characteristics and the place of individual media in modern media markets; • Understanding the basic social and political functions of the media; • Understanding the role of journalism in modern society and knowledge of various skills needed for print and electronic media; • Understanding how media companies use their available (limited) resources to produce and disseminate information and entertainment content; • Knowledge of the operation of the media market and the calculation of the elasticity of demand and operating costs; • Knowledge of media legal regulation for the needs of work in the media; • Knowledge of a foreign language with an emphasis on media content; • Knowledge of basic art concepts with an active role of art observation, art thinking and art materialisation, and knowledge of art space and drawing; • Knowledge of the laws of the formation of civilisation and culture, and the experience and evaluation of art as a form of important communication; • Knowledge of the basics of computer science, information technology and information systems, as well as technological and user aspects of the Internet; • Understanding the basics of development and programming with an emphasis on the development of the presentation level, which includes web and graphical user interfaces, as well as understanding the development procedures and their application to media content; • Knowledge of databases and their use, as well as conceptual, logical and physical design of databases, database management systems and query languages; • Knowledge of technologies and procedures for modern development of web systems with an emphasis on dynamic and multimedia content; • Knowledge of the basics of geometric modelling and computer graphics; • Understanding of technology for audio and visual production; • Knowledge of the basics of photographic technique and the basics of photography.

In the university study programme Media Communications can enrol those who: a) have passed the Matura examination, b) have passed a Vocational Matura examination from any kind of high school programme and an examination in one of the Matura examination subjects; the selected subject cannot be a subject the student has already passed at the Vocational Matura examination, c) have completed any kind of high school programme of four years duration before 1st June 1995.

If a decision is taken to restrict enrolment, the candidates referred to in Point a) will be selected according to the following criteria: • Overall success at the Matura Exam (60% of points); • Overall success in the third and fourth year of the Secondary school (40% of points); The candidates referred to in Point (b) shall be selected according to the following criteria: • Overall success at the Vocational Matura Exam (40 % of points); • Overall success in the third and fourth year of the Secondary school (40% points); • Success in the graduation subject (20% of points); The candidates referred to in Point (c) shall be selected according to the following criteria: • Overall success at the final exam (60% of points); • Overall success in the third and fourth year of the Secondary school (40% of points).

Transitions between the study programmes are possible in accordance with the Higher Education Act, the Criteria for transitions between study programmes, and other regulations. In accordance with the Criteria for transitions between study programmes, the candidates enrol: • In the second or higher year of the first-degree university study programme Media Communications, when it comes to the termination of education according to the first study programme and continuation of studies according to another study programme of the same degree, or enrolment of a higher education graduate in a new study programme of the same degree. Candidates from the fields of information and communication technologies, technical and natural sciences and mathematics, as well as from the fields of arts and humanities can transfer to the first-degree study programme Media Communications. • The enrolment of a higher education graduate in the first-degree university study programme Media Communications is not possible. The transition is possible if the candidate meets the following conditions: • They meet the conditions for enrolment in the first year of the first-degree university study programme Media Communications; • They transfer from the study programme, which at the end of the study ensures the acquisition of comparable competencies or learning outcomes; • Upon transition, at least half of the obligations under the European Credit Transfer and Accumulation System (hereinafter referred to at: the ECTS) from the first study programme, which relate to the compulsory subjects of the second study programme were recognised or it was recognised in the process of recognition that so many obligations are met that the conditions for continuing their studies in the new study programme are fulfilled. The competent commission of the Senate of the faculty at which the candidate intends to continue their studies decides on the transition from one study programme to another. In accordance with the Rules on the Recognition of Knowledge and Skills in the Study Programmes of the University of Maribor, the candidate must submit to the Faculty the following: • An application for the recognition of knowledge and skills at the University of Maribor: • A certificate of completed study obligations (exams) with the obtained grades and number of credit points; • A validated curricula according to which knowledge has been acquired; • A proof of payment of the procedure. When transferring from one study programme to another, completed study obligations may be recognised for the candidate, taking into account the content, scope and complexity of knowledge of the new programme, and may be assigned new obligations to complete the new study programme.

The Faculty of Electrical Engineering and Computer Science recognises the acquired knowledge, qualifications or abilities on the basis of the Rules on the Recognition of Knowledge and Skills in the Study Programmes of the University of Maribor, which regulates the procedures for identifying, verifying and recognising knowledge and the criteria for recognising knowledge acquired through formal and non-formal learning before enrolment and during the studies at the University of Maribor. The faculty recognises the knowledge and skills of the candidates, gained before enrolment, if, in terms of scope, their content and complexity fully or partially correspond to the general or subject-specific competencies determined by the study programme in which the candidates wish to enrol or are enrolled. The basis for the recognition of knowledge and skills are the certificates or other documents: - publicly valid documents (certificates, diplomas), - certificates of completed work of the study programme or completed obligations in the study programme, - certificates of education and training providers on successful completion of education/training, certificates and other documents, - products, services, projects, publications and other author's works of candidates, - evidence of registered patents, - relevant references on practical training and work experience, - knowledge acquired through self-education and informal learning and other evidence/knowledge assessed by the Commission for Academic Affairs UM FERI. The process of identifying, verifying and recognizing knowledge and skills begins on the basis of the candidate's application, which he submits on a special form, which is an integral part of the aforementioned rulebook.

A student who completes all the obligations prescribed by the study programme and thus collects at least 180 ECTS credits completes their studies.