Objectives and competences
In this course students:
1. Enhance their theoretical knowledge in the field of Marketing Channels and are able to apply it.
2. Gain the ability to apply their theoretical knowledge in practice in the Marketing Channels. field.
Content (Syllabus outline)
1. Introduction to Marketing Channels
2. The Marketing Channel Environment
3. Channel Management and the marketing Mix
4. Channel conflict resolution
5. Channel Assessment and Control Retail Channel Members
6. Retailing
7. Wholesaling
Learning and teaching methods
• ex-catedra lecturers;
• analysing case studies;
• active group work.
Intended learning outcomes - knowledge and understanding
Development of knowledge and understanding:
Students:
1. Acquire specific knowledge in the field of Marketing channels, retailing, wholesaling.
2. Acquirer the basics of online sales
3. Can demonstrate awareness of wider social and environmental ethical issues in areas of Marketing Channels.
Cognitive/Intellectual skills:
Students:
1. .
2. Get the ability to search for and synthesize new information from the field of Marketing Channels in literature and praxis.
3. Synthesize different knowledge and procedures and are aware of importance of use of professional literature.
Intended learning outcomes - transferable/key skills and other attributes
Key/Transferable skills
Students:
1. Upgrade the ability to apply information technology in the online shopping.
2. Upgrade the ability to work in groups.
3. Further develop their communication skills in an effective manner to effectively and professionally communicate.
Practical skills:
Students:
1. Get practical experience in the field of Marketing Channels, Reatiling, wholesailing and online shopping.
Readings
1. Završnik,B. (2021). Marketinške poti. Maribor. (v pripravi).
Dodatna študijska literatura (Additonal textbooks):
2. Rosenbloom.B. (2004): Marketing Channels, A Management View . Thomson South-Western.
3. Levy,M. Weitz, B. (2011) . Retailing Management, 7/e. McGraw-Hill Higher Education.
4. Miller. D. (2011) .Retail marketing: A Branding and Innovation Approach. Tilde University Press
Additional information on implementation and assessment Type (examination, oral, coursework, project):
• seminar work;
• written exam.
20%
80%
