Objectives and competences
In this course students:
1. Enhance their theoretical knowledge in the field of business economics and entrepreneurship and are able to apply it.
2. Gain the ability to use economic principles and modern decision methods that should be applied with a purpose to guarantee short-term and long- term business success of a firm.
3. Develop skills to apply modern techniques to problem solving.
4. Acquire advanced knowledge of basic theoretical approaches in the field of creative and innovative problem solving.
Content (Syllabus outline)
1. Entrepreneurial approaches and decision-making methods under uncertainty and synthesis of information
2. Digitaldigital transformation
3. Lean and agile entrepreneurship
4. Design thinking
5. Blue Ocean Strategy
6. Vertical and horizontal boundaries of the company
7. Outsourcing and sharing economy
8. Gathering and sustaining competitive advantages
9. Sources of competitive advantages
Learning and teaching methods
- lectures;
- guest lectures
- AV presentation;
- case studies
- active individual work
- active teamwork
- group discussions
Intended learning outcomes - knowledge and understanding
Development of knowledge and understanding:
Students:
1. Acquire specific knowledge in the field of entrepreneurial leadership.
2. Have a detailed knowledge of theories in the field of basic entrepreneurial principles.
3. Learn to recognize basic principles in the functioning of the firm.
4. Understand the basic principles of creative development of new products/services.
5. Develop the skills to interpret the gained results in the use of basic economics principles within decision-making process.
6. Learn how to analyse and synthesise different approaches in economic decision making
7. Are able to pursue further analysis regarding entrepreneurial management.
8. Can demonstrate awareness of wider social and environmental ethical issues in areas of business performance and business decision making.
Intended learning outcomes - transferable/key skills and other attributes
Cognitive/Intellectual skills:
Students:
1. Understand and apply critical analysis and theory development and their usability in solving real professional problems, with minimum guidance.
2. Get the ability to search for and synthesize new information from the field of entrepreneurial management in literature and praxis.
3. Synthesize different knowledge and procedures and are aware of importance of use of professional literature.
4. Can select appropriate techniques for problem solving and are able to evaluate the importance and significance of data.
5. Can identify key aspects of problem from different viewpoints.
Key/Transferable skills:
Students:
1. Further develop skills and expertise in the use of knowledge in a specific working area.
2. Upgrade the ability to become an autonomous learner.
3. Upgrade the ability to apply information technology.
4. Upgrade the ability to work in pairs and groups.
5. Further develop their communication skills in an effective manner to effectively and professionally communicate.
Practical skills:
Students:
1. Get practical experience by practical application of advanced methods of problem solving.
2. With modern techniques solve a specific business problem.
3. Can act autonomously with defined guidelines and certain level of supervision.
Readings
Obvezna študijska literature (Compulsory textbooks):
1. Crnogaj, K.(2022) Podjetniški pristopi vodenja podjetij - študijsko gradivo. Maribor: Ekonomsko-poslovna fakulteta.
Dodatna študijska literature (Additonal textbooks):
• Izbrana poglavja ali deli poglavij iz / Selected chapters or their parts from:Antončič, B. in soavtorji (2022). Podjetništvo. Glavni dejavnik razvoja. Ljubljana: Ekonomska fakulteta.
• Brown, T. (2019). Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation. HarperCollins.
• W. Chan Kim in R. Mauborgne (2015). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
• Besanko, D. et al. (2017). Economics of Strategy 7h ed. John Wiley and Sons, New York, 7th Edition.
2. Zapiski predavanj in dodatni viri, s katerimi se študenti seznanijo na predavanjih / Lecture notes and aditional sources instructed to students in the class
Additional information on implementation and assessment - written exam 60%
- seminar paper 20%
- coursework 20%
Written exam or written assessment with midterm tests. The written assessment includes two midterm tests. Students shall pass the written examination if they achieve a total of 56% of the maximum possible marks in both intermediate tests.
A passing grade of the written exam is a prerequisite for considering the 20% of the achieved grade from seminar paper and 20% of the achieved grade from coursework.
