Objectives and competences
In this course students:
• Become acquainted with the reasons for necessity of international business in the period of contemporary globalization
• Acquire basic knowledge on dimensions of international business in comparison to domestic business
• Acquire an insight into the characteristics of global marketplaces
• Students get acquainted with key thematic tourism is coping with on both the global and the local levels;
• Students recognise the indispensability of sustainable and socially responsible tourism practices and acquire knowledge how to implement both in practice.
Content (Syllabus outline)
1. International business as a necessity in the period of contemporary globalization
2. Basic forms of international business activities
3. Political, legal and technological environment of international business
4. Diversity of national cultures and international business
5. Economic and political characteristics of global marketplaces (Western and Eastern Europe, North, Central and South America, Asia, Africa and the Middle East)
1. Role of tourism in the global economy
2. Sustainable orientation and organisation of Slovene tourism – best practice case
3. Regional dimensions of tourism development
4. Ethics and social responsibility in tourism
5. Sustainable tourism development
Learning and teaching methods
• lectures and tutorials,
• individual and team work of students,
• peer review
Intended learning outcomes - knowledge and understanding
Students:
• Understand the necessity of international business in the period of contemporary globalization
• Can explain the differences among basic forms of international business activities
• Can describe basic dimensions of international business environment and explain their impact on international business operation
• Understand the importance of international managers' »cultural literacy«
• Can describe basic characteristics, opportunities and risks of global marketplaces
• Students understand the extent and the role of tourism in the global- and national economy.
• Students are aware of the interdependency between implementing sustainable and socially responsible principles into destination and enterprise operations and their long-term market success/survival.
Intended learning outcomes - transferable/key skills and other attributes
Cognitive/intellectual skills:
Students:
• Can collect the data and make an elementary analysis of international business environment
• Can identify the problem in international business from different aspects and search for its solutions
• Students are capable of interpreting and using data published on the UNWTO webpage.
• Students get the ability of sensibly transfer global problem solutions in the field of tourism into the local environment.
Key/transferable skills:
Students:
• Develop the interest for dynamic work of international manager
• Develop abilities for the work in multicultural teams
• Develop abilities for acquiring information and data from data sources and literature in foreign languages
• Students set up a positive attitude towards responsible tourism development and towards an active co-creation of active sustainable development measures.
• They for a positive attitude towards an employment in the field of tourism.
Practical skills:
• Develop communication skills at gathering the primary data on foreign markets
• Students develop the ability of searching and using global and European intelligence databases in the field of tourism.
Readings
Mednarodno poslovanje/International Business::
- Korez Vide, R. 2022. Osnove mednarodnega poslovanja in turizma/Osnove mednarodnega poslovanja (skripta). Maribor: Ekonomsko-poslovna fakulteta.
Turizem/Tourism:
- Lebe, S. S. 2024. Zbrano gradivo za študij predmeta – Turizem, II. del. BU 2. letnik. Maribor: Ekonomsko-poslovna fakulteta.
Dodatna študijska literatura/Additional Textbooks:
Mednarodno poslovanje/International Business:
- Nabor relevantnih študijskih primerov.
Turizem/Tourism:
- EU Eco Label Manual for Tourist Accommodations (European Commission)
- Sustainable Hotel Solutions Manual (UNWTO)
- Global Code of Ethics for Tourism (UNWTO)
- Strategija slovenskega turizma 2022–2028, Minisrtrstvo za gospodarski razvoj in tehnologijo 2022
Additional information on implementation and assessment International Business:
• oral exam 35%
• 1 case study 10%
• 2 practical assignments at lectures and tutorials 5%
Tourism:
• midterm test or written exam 36%
• active work at lectures and tutorials 1%
• written paper 10%
• peer review 3%
