Objectives and competences
Student is going to:
1. know the important theoretical concepts of business planning;
2. understand the entrepreneurial process, creativity, innovativeness;
3. know how to differentiate between entrepreneurs, innovators, owners, managers;
4. know how to differentiate between inventions and innovations and identification of business opportunities;
5. understand intrapreneurship;
6. know the various options of obtaining financing and other resources for business plan realization;
7. understand the role of incubators, accelerators, business angels, government support;
8. know, understand and be able to compile business plans;
9. understand the international aspects of business planning;
10. develop the ability to design business plans that incorporate sustainable and digital approaches.
11. develop the ability to use digital tools to support strategic decision-making, taking into account environmental and social impacts
Content (Syllabus outline)
1. Introduction in business planning: concept, definition and development;
2. Entrepreneurial process, creativity, innovativeness;
3. Entrepreneur, innovator, owner, manager;
4. Entrepreneurial mindset and entrepreneurial curiosity;
5. Inventions and innovations, identifying business opportunities;
6. Intrapreneurship;
7. Business integration, franchising, diversification and business expansion;
8. Obtaining financing and other resources for business plan realization;
9. Incubators, accelerators, business angels, government support;
10. Business plan;
11. International aspects of business planning;
12. Sustainable business models: integrating ESG (environmental, social and governance) indicators into business plans;
13. The impact of digitalisation on strategic planning and business resilience.
Readings
1. Letonja, M., Jeraj, M., & Marič, M. (2016). An empirical study of the relationship between entrepreneurial competences and innovativeness of successors in family SMEs. Organizacija, 49(4), 225–239.
2. Jeraj, M., Marič, M., Todorović, I., Čudanov, M., & Komazec, S. (2015). The role of openness and entrepreneurial curiosity in company’s growth. Amfiteatru economic, 17(38), 371–389.
3. Marič, M., Žnidaršič, J., Uhan, M., Dimovski, V., Ferjan, M., Đurica, M., Jeraj, M., & Janežič, M. (2013). Country’s development as a determinant of early-stage entrepreneurial activity. Organizacija, 46(3), 75–86
4. Jeraj, M., Zidar, P., & Marič, M. (2014). Širitev poslovanja na nove trge. Denar, 23(436), 14–15.
5. Jeraj, M., & Marič, M. (2014). Podjetniška radovednost. Denar, 23(436), 15–16.
6. Jeraj, M., Zidar, P., & Marič, M. (2014). Diverzifikacija poslovanja s širjenjem na nove trge. Denar, 23(437), 22–23. Vidic, F., Vadnjal, J. & Knez, S. (2008). Podjetništvo: [višješolski učbenik]. Ljubljana [i. e. Maribor: Doba, Višja strokovna šola]. 103 str.
