Objectives and competences
? The learner wil get an overview of qualitative research
? The learner wil get depth overview of qualitative research methods and techniques in business environment
? The learner wil be capable to:
o Set the goals of qualitative research,
o Plan the qualitative research
o Apply the qualitative research and
o Evaluate the qualitative research results
Content (Syllabus outline)
. Overview of qualitative research
2. Positivist and phenomenological research approach
4. Qualitative research methods
a. Case study
b. Etnographic and netnographic research
c. Grounded theory
d. Action research
4. Methods and techniques for qualitative data collection
a. Questioning
i. Surveys
ii. Interviews
iii. Focus qroups
b. Observation
i. Participant observation
ii. Direct observation
c. Using documents and other sources
i. Written and audio documents
ii. Visual documents
iii. Other material
d. Projective techniques
5. Analysing qualitative data
6. Ethics in qualitative research
Learning and teaching methods
Interactive lecturing.
Case studies.
Active research work, discussion.
Problem solving.
Intended learning outcomes - knowledge and understanding
Knowledge and Understanding
Knowledge base – the learner:
? has great depth and systematic understanding of a field of qualitative research in a business field.
Ethical issues – the learner:
? can analyse and manage ethical dilemmas to formulate solutions in a field of qualitative research
Disciplinary methodologies – the learner:
? has a comprehensive understanding of techniques / methodologies in the field of qualitative research.
? can select appropriate qualitative research approach for chosen research problem.
? will be capable to use some of the qualitative research methods independantly.
Cognitive and Intellectual Skills
The learner:
? Analysis: with critical awareness, can undertake analysis of qualitative research methods, techniques and reseach topic.
? Evaluation: has a critical capacities that allows independent evaluation of qualitative research and methodologies. Can argue alternative approaches.
? Application: can act independently in research planing and implementing qualitative methods and techniques in solving research tasks
Key / Transferable Skills
The learner will be:
? capable lead /work effectively with group,
? able to use full range of learning resources,
? reflective on own and others’ functioning,
? capable to guides and supports the learning of others and
? capable to manage own continuing professional development.
Practical Skills
? Application of skills: learner can operate in complex and unpredictable / specialised contexts that may be at the forefront of knowledge.
? Autonomy in skill use: learner can act in a professional capacity for self / others, with responsibility and largely autonomously and with initiative in complex and unpredictable situations
Readings
? Myers M.D. 2020. Qualitative research in business & management. SAGE, London
Dodatna literatura in viri
? Eriksson P., Kovalainen A. 2015. Qualitative Methods in Business Research. SAGE, London
? Belk R. W. 2006. Handbook of qualitative research methods in marketing. Edward Elgar, Cheltenham
? Silverman D. 2000. Doing Qualitative Research. SAGE, London
? Gradivo, ki ga pripravi nosilec predmeta
Additional information on implementation and assessment Seminar paper 70
Oral exam with the seminar paper discussion 30
