Objectives and competences
• Students have a deep understanding of the principles of sustainable tourism development and are able to review and assign the leverages for such development.
• Students are able to plan and manage the civil transportation systems, the HORECA sector, and and can use and plan the impact of their development on a destination’s operations (stress on soft mobility).
• Students can sovereignly use the anticipants and consequences of tourists’ purchase and post-purchase process and can manage and plan them.
• Students thoroughly understand the complex determinants that influence tourists’ behaviour.
Content (Syllabus outline)
1. From the beginning of tourism up to the contemporary destination management
• Modelling destination development
• Sustainable tourism development
• Triple bottom line for sustainable tourism development
• The role of local tourism organisations
• The role of knowledge in a destination – key competences
• Elements of tourism destinations’ competitiveness
• Tour operations and tourist guides
• Distribution systems and ICT use in tourism
2. Tourist behaviour in a destination
• Tourists’ motives and motivation when choosing a destination
• Tourist experience and its understanding
• Quality of tourism service
• Post-purchase process (tourist’s satisfaction and loyalty)
• Individual tourist’s characteristics (segmentation)
• Destination image development with tourists
Intended learning outcomes - knowledge and understanding
Development of Knowledge and Understanding
The learners
? understand and are able to cope with all aspects of destination management;
? are trained for theoretical and scientific work in the field of sustainable destination development;
? great depth and systematic understanding in the field of tourists’ behaviour.
? They can work with theoretical /research knowledge at the forefront of the tourists’ behaviour discipline.
Cognitive and Intellectual Skills
? Students are able to analyse the stakeholders and the assets in a destination, and afterwards synthesise them into a development model for the destination.
? With critical awareness, students can undertake analysis and manage complexity in the field of tourists’ behaviour.
? Students can synthesise contemporary and new research contribution in the field of tourists’ behaviour.
Key / Transferable Skills
The students:
? are trained to search logical interactions between destination stakeholders, and they are aware of leverages impacting them.
? Students have the ability of using the acquired knowledge in other social sciences’ research field as well.
? They are able to use full range of learning resources even if not directly connected to tourism.
Practical Skills
The students:
? Acquire skill for building relationships between destination stakeholders.
? Acquire skills in the field of tourist behaviour analysis.
Readings
Obvezna literatura:
• Lebe, Sonja Sibila. Destinacijski management. Študijsko gradivo za predavanja, BD študij. Univerza v Mariboru, Ekonomsko-poslovna fakulteta, Katedra za mednarodno ekonomijo in poslovanje. Maribor, 2019
• Stephen J. Page: Tourism Management, Routledge 2019
• Marko Koščak: Post-Pandemic Sustainable Tourism Management: The New Reality of Managing Ethical and Responsible Tourism, Routledge 2021
Dodatna literatura:
• Bieger, T. Beritelli, P. 2013. Management von Destinationen. München: Oldenbourg Wissenschaftverlag.
• Boniface, B., Cooper, C., Cooper R. 2012. Worldwide Destinations: The Geography of Travel and Tourism. Oxon: Routledge.
Additional information on implementation and assessment - Seminar work 30%
- Oral examination- Student passes the exam, when each part of the examination is evaluated as positiv.70%
