Content (Syllabus outline)
Economic fundamentals of Entrepreneurship, business demography and supporting environment;
Entrepreneurial process;
Lean Start-up and Customer Development Business Model Generation;
Searching, recognizing and evaluating of business opportunities;
Acquisition of resources for exploitation of opportunities;
The growth phases of a firm, strategies and problems of individual growth phases of a firm;
Different forms of Entrepreneurship: intrapreneurship, family entrepreneurship, high-tech entrepreneurship, franchising.
Readings
Blank, S.: “Why the Lean Start-up Changes Everything “, Harvard Business Review, May 201
Blank, S., Dorf, B.: The Start-up Manual
Osterwalder, A., Pigneur, Y.: Business model generation
Global Entrepreneurship Monitor Reports
SME Performance Review
Suna Lowe Nielsen, Kim Klyver, Majbritt Evald, Torben Bager: Entrepreneurship In Theory And Practice: Paradoxes in Play. Edward Elgar, 2012.
