Objectives and competences
Students are able to distinguish and analyse e-commerce models. They are able to apply appropriate IT solutions for e-commerce.
Content (Syllabus outline)
Course consists of following topics: information systems for business to business e-business (B2B), information systems for business to customer e-business (B2C), information systems for busienss to government e-business (B2G), integration between e-business solutions and ERP solutions, internet sites models, internet portals, information technologies for e-business (HTML, XML, ..), e-business information systems analysis and design, methods for design of internet solutions, security of e-business information systems, trends in the field of e-business.
Functionalities and practical use of Salesforce solution or other CMR solution
Learning and teaching methods
- lectures
- guided classes in the computer room
- case analysis.
Intended learning outcomes - knowledge and understanding
Students in this course:
1. review the concepts of e-commerce and e-commerce technologies
2. systematically build on their knowledge of e-business models in the areas of organisation-individual and organisation-organisation (PILO 2a, PILO 3b)
3. be trained to apply theoretical knowledge in the development of websites (PILO 2a, PILO 3a)
4. be trained to apply theoretical knowledge in the use of CRM solutions (PILO 2a, PILO 3a)
5. be able to select digital marketing tools for different purposes (PILO 2a, PILO 3a)
6. gain practical experience in the use of e-commerce tools and solutions (PILO 3b, PILO 3c)
7. be aware of the ethical and sustainability aspects of e-commerce (PILO 4a, PILO 4c)
The PILO label (i.e., Programme Intended Learning Outcomes) defines the contribution of each listed intended learning outcome of a course towards achieving the general and/or subject-specific competencies or learning outcomes acquired through the programme
Intended learning outcomes - transferable/key skills and other attributes
Students in this course:
1. review the concepts of e-commerce and e-commerce technologies
2. systematically build on their knowledge of e-business models in the areas of organisation-individual and organisation-organisation (PILO 2a, PILO 3b)
3. be trained to apply theoretical knowledge in the development of websites (PILO 2a, PILO 3a)
4. be trained to apply theoretical knowledge in the use of CRM solutions (PILO 2a, PILO 3a)
5. be able to select digital marketing tools for different purposes (PILO 2a, PILO 3a)
6. gain practical experience in the use of e-commerce tools and solutions (PILO 3b, PILO 3c)
7. be aware of the ethical and sustainability aspects of e-commerce (PILO 4a, PILO 4c)
The PILO label (i.e., Programme Intended Learning Outcomes) defines the contribution of each listed intended learning outcome of a course towards achieving the general and/or subject-specific competencies or learning outcomes acquired through the programme
Readings
Stokes, R.; Quirk, M.: eMarketing: The essential guide to marketing in a digital world. Quirk Education Pty (Ltd)., 2013 (e-book).
Carrel, J.: Search Engine Optimisation (free e-book). Bookboon.com, 2012.
Bobek, S., Sternad Zabukovšek, S., Deželak, Z. (2021). Strateški vidiki managementa e-poslovanja – učno gradivo. Maribor: Ekonomsko-poslovna fakulteta.
Additional information on implementation and assessment Final exam
Exam in the computer lab
Homework/project
Final exam - written exam with at least one question from each section within the course.
Exam in the computer lab - practical exam with at least one task from each set of computer tools/solutions included in the course.
Homework/project - ongoing assignment with at least one assignment from each section of the course.
