Objectives and competences
The purpose of the course is to develop students’ basic understanding of global business context influences on business strategy and internationalisation of a company and managing its market position on a global marketplace. Students will gain understanding of the role of strategic marketing management in international business strategy of the company and international managers’ responsibilities in international company. They will develop competence for managing international marketing by applying modern strategic management concepts for international marketing at local and global level.
Transferable/Key Skills and other attributes:
- Competence of using international marketing knowledge in global company
- Capability to develop global marketing programmes and strategies
- Capability to understand and act strategically and efficiently in global business environment
Content (Syllabus outline)
- Globalisation of markets and business strategy
- International strategic marketing management and company’s international development
- International dimensions of company’s competitiveness and management on global market
- Foreign market entry strategies and company’s internationalisation process
- Market selection and analysis of market opportunities
- Dynamics of market position development on global market
- Strategic dimensions of marketing mix for global market
- Strategic international marketing management in global business setting.
Learning and teaching methods
- lectures and tutorials,
- individual work.
Intended learning outcomes - knowledge and understanding
Knowledge and Understanding:
Understanding of strategic business operation in global business context
- Capability to use strategic management tools in international setting
Intended learning outcomes - transferable/key skills and other attributes
Transferable/Key Skills and other attributes:
- Competence of using international marketing knowledge in global company
- Capability to develop global marketing programmes and strategies
- Capability to understand and act strategically and efficiently in global business environment
Readings
Obvezna študijska literatura (Compulsory textbooks):
? Korez Vide, Romana. 2022. Strateško upravljanje mednarodnega trženja - predavanja (PPT-drsnice).
? Romih, Dejan. 2022. Strateško upravljanje mednarodnega trženja – vaje (PPT-drsnice).
? Hollensen, Svend. 2020. Global Marketing. 8th ed. Harlow, UK: Pearson Education (izbrana poglavja).
Dopolnilni viri (Additional textbooks):
- Nabor relevantnih študijskih primerov.
Additional information on implementation and assessment • written exam
• project assignment.
To obtain a grade in the course, it is compulsory to take all forms of assessment. A student obtains a pass mark in a course when both partial forms of assessment are passed.
