Objectives and competences
The basic purpose of the course is to acquaint students with the basics of trade marketing, to present them with theoretical, methodological, and practical basics in the field of trade marketing.
By studying trade marketing , intermediaries and different types of retailing stores, students will acquire the necessary skills for further independent work and training in the field of marketing in retail and wholesale trade.
Content (Syllabus outline)
1. Introduction to marketing intermediaries
2. Different flows in marketing channels
3. Different types of retail stores
4. Retailer marketing decisions
5. Non store retailing
6. Online retailing
7. New retail formats
8. Smart stores of the future
9. Wholesale trade
10. Types of wholesale trade
11. Trends of wholesale trade
Learning and teaching methods
• Ex-cathedra lectures;
• Interactive lectures;
• active group work.
Intended learning outcomes - knowledge and understanding
1. Acquire in-depth and systematic knowledge in the field of trade marketing and train for further study in the field of trade marketing. At work, he can study research in this field (understands scientific articles and knows how to use them) (PILO 1a, PILO 2a).
2. Acquire the ability to find and synthesize new information from the field of trade marketing in literature and practice (PILO 2a).
3. Master the independent learning necessary for continuing professional development in the field of trade marketing in the store, especially in the field of managing marketing channel (PILO 2c, PILO 2a).
4. Demonstrates independence and originality in solving problems between business partners in supply chains. He is independent in planning and carrying out tasks at a professional level and knows how to make decisions in complex and unpredictable international marketing channel (PILO 3b).
5. Develops skills for working with a group and can explain tasks and appropriately use the abilities of other group members. Acquire the ability to use information and digital technology (PILO 3c, PILO 3a).
6. Is aware of wider ethical, social, and environmental issues in the field of trade marketing (PILO 4a).
7. Can apply and develop new skills and approaches to manage complex international marketing channels (PILO 4c).
The PILO label (i.e., Programme Intended Learning Outcomes) defines the contribution of each listed intended learning outcome of a course towards achieving the general and/or subject-specific competencies or learning outcomes acquired through the programme.
Intended learning outcomes - transferable/key skills and other attributes
1. Acquire in-depth and systematic knowledge in the field of trade marketing and train for further study in the field of trade marketing. At work, he can study research in this field (understands scientific articles and knows how to use them) (PILO 1a, PILO 2a).
2. Acquire the ability to find and synthesize new information from the field of trade marketing in literature and practice (PILO 2a).
3. Master the independent learning necessary for continuing professional development in the field of trade marketing in the store, especially in the field of managing marketing channel (PILO 2c, PILO 2a).
4. Demonstrates independence and originality in solving problems between business partners in supply chains. He is independent in planning and carrying out tasks at a professional level and knows how to make decisions in complex and unpredictable international marketing channel (PILO 3b).
5. Develops skills for working with a group and can explain tasks and appropriately use the abilities of other group members. Acquire the ability to use information and digital technology (PILO 3c, PILO 3a).
6. Is aware of wider ethical, social, and environmental issues in the field of trade marketing (PILO 4a).
7. Can apply and develop new skills and approaches to manage complex international marketing channels (PILO 4c).
The PILO label (i.e., Programme Intended Learning Outcomes) defines the contribution of each listed intended learning outcome of a course towards achieving the general and/or subject-specific competencies or learning outcomes acquired through the programme.
Readings
1. Završnik, B. (2024): Marketing v trgovini. Maribor. (v pripravi)
Dodatna študijska literatura (Additonal textbooks):
1. Levy,M. Weitz,B.A. 2011. Retailing Management, 7/e. McGraw-Hill Higher Education.
2. Miller. D. 2011.Retail marketing: A Branding and Innovation Approach. Tilde University Press.
3. Berman, B., Evans, R.J. (2013): Retail Management: A Strategic Approach (12th Edition, International Edition). Pearson.
Additional information on implementation and assessment • written exam.
• seminar work
Written exam - students must achieve 56% of all points to pass.
Seminar work - writing and presenting an individual or group seminar assignment.
