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Objectives and competences

Students in this course will: 1. Learn the basic elements of the concept of sustainable development and sustainable business; 2. Understand the connection between business, society, and the natural environment; 3. Recognize key sustainability challenges and opportunities for businesses; 4. distinguish between related concepts such as social responsibility, circular economy, sustainable business models, and environmental, social, and sustainable entrepreneurship; 5. develop basic skills for analyzing sustainability issues and designing basic solutions for businesses; 6. acquire fundamental knowledge for understanding sustainable reporting, sustainable impacts, and responsible business decision-making; 7. develop the ability to work in a team, express themselves in writing, and present findings in the field of sustainable business.

Content (Syllabus outline)

1. The importance and necessity of sustainable development and sustainable business practices. 2. Basic concepts of sustainable development and their connection to business practices. 3. The connection between business, society, and the natural environment. 4. Natural resources, ecosystem services, public goods, and externalities as economic starting points for sustainable business. 5. Sustainable business and responsible corporate governance. 6. Sustainable reporting and measuring the sustainable effects of business. 7. Corporate social responsibility and responsible behavior towards stakeholders. 8. Circular economy and companies. 9. Sustainable business models and the creation of multidimensional value. 10. Environmental, social, and sustainable entrepreneurship. 11. Implementation of sustainable approaches in companies and basic evaluation of sustainable business. 12. Domestic and international case studies.

Learning and teaching methods

• interactive lectures; • guided discussion on key sustainability challenges in business; • analysis of domestic and international case studies; • group work on addressing sustainability issues in companies; • preparation and presentation of a seminar paper.

Intended learning outcomes - knowledge and understanding

Development of knowledge and understanding: Students: 1. explains the basic concepts of sustainable development and sustainable business practices; 2. describes the relationship between business, society, and the natural environment; 3. distinguish between basic concepts such as social responsibility, circular economy, sustainable business models, and environmental, social, and sustainable entrepreneurship; 4. explain the importance of natural resources, ecosystem services, public goods, and externalities for business operations; 5. explain the basic purpose of sustainable reporting and the evaluation of sustainable business practices.

Intended learning outcomes - transferable/key skills and other attributes

Cognitive/Intellectual skills: Students: 1. analyzes basic sustainability issues in companies, taking into account the instructions; 2. collects, organizes, and interprets basic data and information for assessing a sustainability issue or initiative; 3. compares different approaches of companies to sustainable business; 4. assesses the basic advantages and limitations of selected sustainable solutions in the company. Key/Transferable skills: Student: 1. uses information and communication technology to search for information, prepare analyses, and make presentations; 2. works in a team to address a sustainability issue or prepare a solution; 3. prepares a structured written report or seminar paper; 4. presents findings and proposals in a clear and reasoned manner. Practical skills: Student: 1. prepares a basic analysis of a sustainability issue in a specific company based on the guidelines provided; 2. uses the basic principles of sustainable business in formulating improvement proposals; 3. recognizes the basic elements of sustainability reporting and the evaluation of sustainable business in practice.

Readings

Obvezna študijska literatura: 1. BRADAČ HOJNIK, Barbara. Vidiki trajnostnega poslovanja: skripta pri predmetu Trajnostni razvoj podjetja. Maribor: Ekonomsko-poslovna fakulteta, 2021. 284 str., ilustr. [COBISS.SI-ID 66653443] 2. Podjetništvo: glavni dejavnik razvoja. (2022). Ekonomska fakulteta. https://www.ef.uni-lj.si/assets/Zaloznistvo/Studijska-gradiva/Podjetnistvo-glavni-dejavnik-razvoja.pdf COBISS.SI-ID - 110246915 (izbrana poglavja) 3. Bradač Hojnik, B. Primec, A., Denac, M., Močnik, D. (2020). Slovenska podjetja in izzivi transformiranja poslovanja: Slovenski podjetniški observatorij 2019. Maribor: Univerza v Mariboru, Univerzitetna založba. (poglavje Usmeritve razvoja krožnega gospodarstva, str. 135-187). 4. Širec, K., Bradač Hojnik, B., Denac, M., Močnik, D. (2018). Slovenska podjetja in krožno gospodarstvo: slovenski podjetniški observatorij 2017, (Slovenski podjetniški observatorij). Maribor: Univerzitetna založba Univerze v Mariboru. (poglavje: Izzivi in priložnosti MSP na prehodu b krožno gospodarstvo, str. 71-110). 5. Močnik, D., Crnogaj, K., Bradač Hojnik, B. (2017). Slovenska podjetja in družbena odgovornost: slovenski podjetniški observatorij 2016, (Slovenski podjetniški observatorij). Maribor: Univerzitetna založba Univerze v Mariboru. (poglavje: Družbena odgovornost podjetij v Sloveniji, str. 91-136). Dodatna študijska literatura: 6. BRADAČ HOJNIK, Barbara. Ustvarjanje vrednosti v okviru trajnostnega podjetništva in poslovnih modelov = Value creation in the context of sustainable entrepreneurship and business models. V: DUH, Mojca (ur.), et al. Izzivi trajnostnega razvoja organizacij. Harlow (England) [etc.]: Pearson Education. 2022, str. 15-37, ilustr. ISBN 978-1-80006-681-6. [COBISS.SI-ID 122847491] 7. BRADAČ HOJNIK, Barbara. Študija primera ECOALF = Case study of ECOALF: sustainable business model in fashion industry : trajnostni poslovni model v modni industriji. V: CRNOGAJ, Katja (ur.), GAJŠT, Nataša (ur.). Študije primerov EPF : razvoj, trajnost in inovacije v poslovni praksi 2024. 1. izd. Maribor: Univerza v Mariboru, Univerzitetna založba, 2024. Str. 129-168. ISBN 978-961-286-956-4. https://press.um.si/index.php/ump/catalog/book/952/chapter/232, DOI: 10.18690/um.epf.8.2024.6. [COBISS.SI-ID 232082179] 8. BRADAČ HOJNIK, Barbara, KOREZ-VIDE, Romana, ŠTRUKELJ, Tjaša. Introduction to sustainable development and entrepreneurship. V: WÓJCIK, Ewa (ur.), ZIELIŃSKI, Tomasz (ur.). Economics of sustainability. Katowice: Publishing House of the University of Economics, 2022. Str. 9-31, ilustr. ISBN 978-83-7875-790-0. https://www.sbc.org.pl/Content/578059/download/. [COBISS.SI-ID 117038851] 9. KOREZ-VIDE, Romana, ŠTRUKELJ, Tjaša, BRADAČ HOJNIK, Barbara. Unsustainable trends in the global tourism. V: WÓJCIK, Ewa (ur.), ZIELIŃSKI, Tomasz (ur.). Economics of sustainability. Katowice: Publishing House of the University of Economics, 2022. Str. 121-146, ilustr. ISBN 978-83-7875-790-0. https://www.sbc.org.pl/Content/578059/download/. [COBISS.SI-ID 117042435] 10. KOREZ-VIDE, Romana, BRADAČ HOJNIK, Barbara, ŠTRUKELJ, Tjaša. The framework for sustainable tourism development. V: WÓJCIK, Ewa (ur.), ZIELIŃSKI, Tomasz (ur.). Economics of sustainability. Katowice: Publishing House of the University of Economics, 2022. Str. 420-450, ilustr. ISBN 978-83-7875-790-0. https://www.sbc.org.pl/Content/578059/download/. [COBISS.SI-ID 117047043] 11. BRADAČ HOJNIK, Barbara. Prisotnost socialnega podjetništva v Sloveniji. V: ŠTRUKELJ, Tjaša (ur.), HUĐEK, Ivona (ur.). Poti razvoja za inovirano gospodarstvo, družbo in okolje : (strokovna monografija). Maribor: Bio energija, 2024. Str. 26-46. ISBN 978-961-95035-7-7. [COBISS.SI-ID 189618947] 12. UN. (2025). The Sustainable Development Goals Report 2025. Available: https://s3.amazonaws.com/sustainabledevelopment.report/2025/sustainable-development-report-2025.pdf 13. Ike, D. (2025). Sustainable Entrepreneurship in Emergence: A Systematic Literature Review. Sustainable Development, 33, 1200-1214. 14. Eller, F. J., Gielnik, M. M., Wimmer, H., Thölke, C., Holzapfel, S., Tegtmeier, S., & Halberstadt, J. (2020). Identifying business opportunities for sustainable development: Longitudinal and experimental evidence contributing to the field of sustainable entrepreneurship. Business Strategy and the Environment, 29(3), 1387-1403. Dodatna literatura in študije primerov (vključno z izbranimi članki iz mednarodnih znanstvenih revij ter primeri iz poslovne prakse) bodo študentom posredovani na predavanjih. (Additional readings and case studies (including selected articles from international academic journals and practical business cases) will be provided to students during lectures.)

Prerequisits

A passing grade in the written exam is a prerequisite for the consideration of other assessment elements (seminar paper, coursework, class participation).

Additional information on implementation and assessment

- written exam (60%); - seminar work (20%); - sprotne naloge (20%)

  • red. prof. dr. BARBARA BRADAČ HOJNIK

  • Written exam: 60
  • Seminar paper: 20
  • Coursework: 20

  • : 30
  • : 30
  • : 120

  • Slovenian
  • Slovenian

  • ECONOMIC AND BUSINESS SCIENCES (ECONOMICS) - 2nd
  • ECONOMIC AND BUSINESS SCIENCES (E-BUSINESS) - 2nd
  • ECONOMIC AND BUSINESS SCIENCES (FINANCE AND BANKING) - 2nd
  • ECONOMIC AND BUSINESS SCIENCES (BUSINESS MANAGEMENT AND ORGANISATION) - 2nd
  • ECONOMIC AND BUSINESS SCIENCES (MARKETING) - 2nd
  • ECONOMIC AND BUSINESS SCIENCES (INTERNATIONAL ECONOMICS AND BUSINESS) - 2nd
  • ECONOMIC AND BUSINESS SCIENCES (ENTREPRENEURSHIP) - 2nd
  • ECONOMIC AND BUSINESS SCIENCES (ACCOUNTING, AUDITING AND TAXATION) - 2nd