Objectives and competences
Students:
1. Systematically enhance their theoretical knowledge in the field of e-business and digital solution implementation.
2. Are trained to apply theoretical knowledge in concrete and complex real-world business environments.
3. Participate in projects related to digital transformation, automation, web solutions, CRM/ERP systems, or digital marketing.
4. Strengthen their digital competencies and independently use modern tools such as Microsoft Power Platform, Dynamics 365, SharePoint, WordPress, Mailchimp, and others.
5. Develop the ability to work in teams and on projects, and to communicate effectively within organisational structures.
6. Apply analytical and problem-solving approaches to address real or simulated challenges.
7. Gain practical skills applicable to their thesis work and future career.
8. Develop awareness of ethical, security, and sustainability aspects in the use of information solutions.
9. Strengthen their professional orientation and their capacity for lifelong learning in the digital environment.
Content (Syllabus outline)
The purpose of the Specialisation Project is to deepen the student’s understanding of selected e-business topics through practical work. These topics may include digital transformation, the use of business information solutions, web solution development, digital marketing, data management, artificial intelligence, process automation, and the use of modern ICT tools. The project is carried out in collaboration with various organisations (private, public, non-profit, or non-governmental) or as a simulation in a real or virtual environment.
The student becomes familiar with the characteristics of core and supporting business processes, especially those related to their field of specialization. Within the project, the student works independently or in a team to solve problems, plan, and execute specific activities that involve the use of modern information solutions (e.g., WordPress, Dynamics 365, SAP, SharePoint, Power Platform, Mailchimp, HubSpot, etc.).
Through this, the student acquires practical knowledge, digital competencies, and hands-on experience with tools and methods essential for future professions such as digital transformation specialist, business process analyst, BI analyst, CRM specialist, or web solution developer.
The results and experience gained through the project can be used for writing the thesis or completing assignments in specialized courses.
Each academic year, the project plan is developed at the level of the specialization track, depending on the number of students, partner projects, and available mentors. The project usually includes a seminar where the student presents the functionality and practical use of a selected tool or concept to peers.
Learning and teaching methods
- seminar lectures and exercises;
- tutorial;
- group or individual own research;
- discussions.
Intended learning outcomes - knowledge and understanding
Development of knowledge and understanding:
Students:
1. Understand the role of project-based work in the process of digital transformation and business informatisation.
2. Learn the key characteristics of business processes in organisations and the information support required for those processes.
3. Understand the importance of applying knowledge in practice and linking academic content with real-world organisational challenges.
4. Are familiar with the features of selected digital tools and information solutions used in the project.
Intended learning outcomes - transferable/key skills and other attributes
Cognitive/Intellectual skills:
Students:
1. Are able to analyse organisational challenges and propose appropriate solutions based on knowledge acquired in specialised courses.
2. Connect theoretical concepts with practical experience and evaluate them critically.
3. Plan the course of a project, define objectives, methods, and implementation steps while considering time, content, and organisational aspects.
4. Develop problem-solving thinking and the ability to find innovative and practical solutions.
Key/Transferable skills
Students:
1. Work independently or in teams on projects within an organisational environment.
2. Communicate effectively with colleagues, mentors, and project partners.
3. Develop professional and digital ethics in the context of using information solutions.
4. Adapt to specific workplace requirements and develop a sense of responsibility, reliability, and goal orientation.
Practical skills:
Student:
1. Carry out a specific task or project-based solution using a selected digital tool (e.g., Power Apps, Dynamics 365, WordPress, SharePoint, Mailchimp).
2. Apply knowledge from specialised courses to real-world cases in organisations or simulated environments.
3. Prepare a report on the implemented project, including problem analysis, the proposed solution, and a reflection on their personal contribution.
4. Prepare and present the results of the project work in a seminar or final presentation.
Readings
- strokovna literatura;
- sekundarni in primarni informacijski viri in baze podatkov;
- lastno raziskovanje in zbiranje podatkov
Additional information on implementation and assessment Type (examination, oral, coursework, project):
- evaluation of the written work – study field project, evaluation of presentation and defence.
