Objectives and competences
In this course students:
1. Systematically enhance their theoretical knowledge in the field of entrepreneurship and are able to apply it.
2. Gain the ability to apply their theoretical knowledge in complex practical problems in the field entrepreneurship field.
3. Acquire holistic approach to analysis of business planning process of new venture creation and are able to critically evaluate it.
4. Make critical judgements based on a sound theoretical base.
Content (Syllabus outline)
Entrepreneurial mindset. The modern entrepreneurial process and the role of the entrepreneur within it.
• Establishing a company, defining the product portfolio, and analyzing the competition.
• Developing a marketing plan. Go-to-market strategy, use of digital channels, and differentiation.
• Defining the production (or service) process and planning the necessary resources.
• Engaging the core entrepreneurial team and other personnel.
• Creating a financial plan and assessing the business’s economic viability.
• Managing specific entrepreneurial challenges: innovative resource acquisition, startup valuation, identifying and managing critical risks, team incentivization through equity, specifics of acquiring and leading a family business, challenges in fostering and managing intrapreneurial projects, franchising as an entrepreneurial opportunity, and exit strategies.
• The importance of ethical and sustainable behavior and decision-making in entrepreneurship.
Learning and teaching methods
Lectures and discussions
Social Entrepreneurs as quest speakers
Case studies
Intended learning outcomes - knowledge and understanding
Students:
1. Acquire comprehensive knowledge in the area of business planning and new venture creation
2. Have a detailed knowledge of theories in the area of business planning and new venture creation
3. Develop skills to review the gained results in business planning and new venture creation.
4. Learn how to analyse and synthesise different approaches in the field of business planning with changing conditions.
5. Are able to upgrade and design further analysis regarding business planning.
6. Are aware of personal and professional responsibility in the field of business planning and new venture creation and are able to demonstrate a critical ethical dimension in their work.
Intended learning outcomes - transferable/key skills and other attributes
Cognitive/Intellectual skills
Students:
1. Get the ability to search for and synthesize new information from the field of business planning and new venture creation in literature and praxis and to place them in appropriate professional frame.
Key/Transferable skills
Students:
1. Further develop skills and expertise in the use of knowledge in the field of entrepreneurship.
2. Upgrade the ability for team-work and team leadership.
3. Further develop their communication skills in an effective manner to effectively solve conflicts.
4. Can identify key aspects of problem from different viewpoints and are able to find solutions.
Practical skills:
Students:
1. Get practical experience in the field of business planning and new venture creation.
2. Is able to act autonomously with minimal guidelines and supervision.
Readings
Obvezna študijska literatura (Compulsory textbooks):
1. Rus, M. (2025). Podjetništvo: skripta pri predmetu Načrtovanje in ustanavljanje podjetja. EPF.
2. Drnovšek, M., Stritar, R., Vahčič, A., (2005): Osnove podjetništva. Priročnik za vaje, EF, Ljubljana.
3. Rus M., (2024): Orodje za poslovno načrtovanje, IRP, www.poslovninacrt.org.
4. RUS, M., (2024): Praktični primer poslovnega načrta Prenosnik d.o.o.in Zdravi obrok d.o.o. in navodila za pripravo finančnega načrta s pomočjo orodja za poslovno načrtovanje. www.poslovninacrt.org.
5. Osterwalder, A., Pigneur, Y. Business model generation. Dostopno na/available at: http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf str. 14 – 44.
6. Goljar, M., (2012): Poslovno modeliranje. Ustvarjalnik. Ljubljana.
Prerequisits
A passing grade in the written exam is a prerequisite for the consideration of other assessment elements (seminar paper, coursework, class participation).
Additional information on implementation and assessment - fieldwork 10%
- seminar paper 30%
- written exam 60%
Written exam or written assessment with midterm exams. The written assessment includes two midterm exams. Students shall pass the written examination if they achieve a total of 56% of the maximum possible marks in both midterm exams.
