Objectives and competences

In this course, the student will learn about: - basic concepts in international marketing, - the role of international marketing in international business, - the process of selecting a foreign market, - the process of selecting an entry mode, - the process of selecting an operation mode, - international marketing mix, - problems in international marketing and - international marketing in the digital age.

Content (Syllabus outline)

1. International marketing 2. The basic concepts in international marketing 3. The role of international marketing in international business 4. The process of selecting a foreign market 5. The process of selecting an entry mode 6. The process of selecting an operation mode 7. International marketing mix 8. Problems of international marketing 9. International marketing in the digital age

Learning and teaching methods

- lectures and tutorials - invited lectures - active cooperation at lectures - seminar work - case studies

Intended learning outcomes - knowledge and understanding

Development of knowledge and understanding Upon successful completion of this course, the student will be able to: - define basic concepts of international marketing, - define the role of international marketing in international business, - carry out the process of selecting a foreign market, - carry out the process of selecting an entry mode, - carry out the process of selecting an operation mode, - make a marketing mix for the foreign market, - describe the problems of international marketing and - adapt international marketing to the digital age. Cognitive/Intellectual skills Upon successful completion of this course, the student will be able to: - use the acquired knowledge in practice, - integrate theory and practice in international marketing and - analyse problems in international marketing.

Intended learning outcomes - transferable/key skills and other attributes

Key/Transferable skills Upon successful completion of this course, the student will be able to: - behave ethically; - work in group and report on group work and - solve professional problems. Practical skills Upon successful completion of this course, the student will be able to: - critically analyse his/her work, - ethically evaluate his/her actions, - analyse the foreign business environment, - analyse the foreign market and - perform other tasks of an international marketer.

Readings

Obvezna študijska literatura (Compulsory textbooks): 1. Cateora, P. R., Gilly, M. C., Graham, J. L., in Money, R. B. (2016). International Marketing. 17th Edition. New York: McGraw-Hill Education. 2. Jurše, M. (1999). Mednarodni marketing. Maribor: Ekonomsko-poslovna fakulteta. Dopolnilna literature (Additional textbooks): 3. Albaum, G., in Duerr, E. (2011). International Marketing and Export Management. 7th Edition. London: Financial Times/Prentice Hall. 4. Cellich, C., in Subhash C. Jain (2004). Global Business Negotiations. Mason: South-Western. 5. Czinkota, M. R., in Ronkainen, I. A. (2013). International Marketing. 10th Edition. Andover: Cengage Learning EMEA. 6. Doole, Isobel, in Robin Lowe (2012). International Marketing Strategy. 6th Edition London: Cengage Learning EMEA. 7. Farrell, C. (2015). Global Marketing: Practical Insights and International Analysis. London: SAGE.

Prerequisits