Objectives and competences
The objective of the course is that students will understand contemporary visual culture and various visual interpretations, so that they will be able to analyze and evaluate the development of visual media and their contents.
Content (Syllabus outline)
• Contemporary audiovisual contents: film and TV, computer games, digital photography, video blogging…
• Media representations of different social groups.Elements of Visual Culture.
• Iconoslasm and the notion of the visual in Western Societies.
• Visual merchandising.
• Postmodern criticism of The Visual (Lyotard, Baudrillard, Virilio, Jameson).
• The notion of the visual in the Psychoanalysis (Freud, Lacan, Mulvey, Žižek).
• Basic concepts of the Visual Studies (Mirzoeff, Michell, Kibbey).
• Visual Semiology (Pierce, Eco, Eisenstein…).
• Analysing the visual (the cases - movies, TV computer games,....).
• Contemporary significance, business visualization, business protocol and basic features of the Visual Media Literacy.
• Consumer culture and contemporary visual culture
Learning and teaching methods
Lectures,
group work,
tutorials.
Intended learning outcomes - knowledge and understanding
On completion of this course the student will be able to
• analyse contemporary audiovisual contents,
• understand the issues oconsumer culture,
• design and develop the creation of contemporary visual contents in the context of visual merchendising,
• evaluate future development of visual media, business vizualization and representation of different social groups.
Intended learning outcomes - transferable/key skills and other attributes
Communication skills: discussions with colleagues within the group; oral and multimedia presentation of the results of the work; written communication in final exam, oral communication in final exam.
Use of information technology: use of projectors for AV contents and other multimedia devices and software for viewing movies and other AV contents being subject to the analysis and for presentation of the tutorial work.
Organisation skills: division of work within the group - research, creation of the presentation, presentation.
Problem solving: planning and execution of basic contents for various types of mass media.
Working in a group: division of tasks within the group; creation of presentation, participation in the presentation of the own group; participation in the presentation of other groups and the ability of public evaluation.
Readings
• A. Kibbey: Theory of the Image, Indiana University Press, Bloomington & Indianapolis, 2005.
• M. Dikovitskaya: Visual Culture, The Study of the Visual after the Cultural Turn, The MIT Press, Cambridge, Massachusetts, London, England, 2005.
• M. Zajc: Digitalne podobe, ISH, Ljubljana, 2005.
• S. Hall: Representation, University of Essex, UK, 2013.
• M. Pušnik, E. Fajt, Moda in kultura
oblačenja, Aristej, Maribor, 2014.
• M. Pajnik, B. Luthar, Mediji & spol, Fakulteta za družbene vede, Ljubljana, 2019.
