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Objectives and competences

The objective of the course is that students will be able to analyze and explain competitive business performance - explain various areas of study of the company as a whole and its connections with the environment, and explain how to achieve greater business performance.

Content (Syllabus outline)

• External and internal analysis of a company for defining competitive advantage. • Building competitive advantage through business-level strategy. • Competitive strategies in fragmented, embryonic, growth, mature and declining industries. • Strategies for enhancing profitability with the global expansion. • Horizontal and vertical integration and the alternatives. • Diversification, acquisitions, and internal new ventures. • Corporate performance, governance mechanisms and business ethics: the causes of poor performance, improving performance and stakeholders. • Digital economy ecosystem, network effects, multi-sided platforms, digital markets, long tail, mergers and acquisitions.

Learning and teaching methods

• lectures, • tutorial, • seminar work, • independent work

Intended learning outcomes - knowledge and understanding

On completion of this course the student will be able to • develop an understanding of concepts of competitiveness and successful business, • develop conceptual skills to identify central issues and problems in complex cases, • develop an understanding of the global economy and its current and potential impact on business activities in any location, • bridge the gap between theory and practice by developing an understanding of when and how to apply concepts and techniques learned in the course, • improve research capabilities necessary to gather and interpret key environmental data, • develop a better understanding of the present and future environments in which corporations must function.

Intended learning outcomes - transferable/key skills and other attributes

• Communication skills: manner of expression at written exam, oral expression at public defence of the project as well as in active cooperation in solving different problems at tutorials, writing the seminar work. • Public appearance: presentation of the answers to the posed problems at tutorials, presentation of the seminar work to other students. • Use of information technology: searching of information and data on the Web and in other media, using of specific software tools. • Problem solving: solving different problems of competitiveness and business of real firms that are studied as case studies at tutorials.

Readings

• D. Močnik: Strateški management, Univerza v Mariboru, Fakulteta za elektrotehniko, računalništvo in informatiko, Maribor, 2005. • D. Močnik: Uvod v digitalno ekonomijo, Univerza v Mariboru, Fakulteta za elektrotehniko, računalništvo in informatiko, Maribor, 2023 (še v procesu objave)(določena izbrana poglavja). • G. R. Jones, C. W. L. Hill, G. R. Jones: Strategic Management An Integrated Approach Theory of strategic management with cases, Tenth international eEdition, Houghton Mifflin Company, Boston, South-Western, Cengage Learning, 2013.

Prerequisits

None.

  • red. prof. dr. DIJANA MOČNIK, univ. dipl. ekon.

  • Written examination: 60
  • Seminar paper: 40

  • : 30
  • : 30
  • : 120

  • Slovenian
  • Slovenian

  • MEDIA COMMUNICATIONS - 1st