Objectives and competences
The objective of this course is to acquaint students with production process in broadcasting organisation and basic tools for production of media product.
Content (Syllabus outline)
Introduction: importance of the media, media as an institution, media industry.
Communications models: traditional communication models, new communication models, broadcasting policy.
Media organisation: organisational structure, organisational and media goals.
Production as main element in the process: production process, main role in the production process.
Broadcasting: public service broadcasting, public and commercial goals, structure.
Broadcasting: commercial broadcasting, public and commercial goals, structure.
Elements of performance assessment of media product: traditional measures, economic measures, programming, financing, productivity.
Planning in production, planning and production of television show.
Broadcasting in society: technological changes, digitalization, Internet.
Analysis of media product: television show, intenet AV productiobn.
Learning and teaching methods
Lectures,
seminar,
individual work,
project.
Intended learning outcomes - knowledge and understanding
On completion of this course the student will be able to
demonstrate knowledge and understanding of basic tools in the production process of broadcasting organisation,
analyze, design and asses the performance criteria in the media organisation,
evaluate the applicability of design methods and choose appropriate techniques for successfull TV production.
Intended learning outcomes - transferable/key skills and other attributes
Communication skills: oral presentation of the project, manner of expression at the oral and written examination.
Organisation skills: organising and planning project implementation.
Working in a group: team work in the project.
Readings
S. Žilič Fišer: Upravljanje televizije. FDV, Ljubljanja, 2007.
F. Shook: Television field production and reporting, 4th Edition, Pearson, London, 2004.
G. Millerson : Effective TV production, 3rd Edition, Focal Press, Oxford, 2002.
S. Cottle: Media organisation and production, 2nd Edition, Sage, London, 2003.
T. Hujanene: The power of schedule, Tampere University Press, Tampere, 2002.
