Objectives and competences
The aim of this subject is to
• qualify students for an appropriate usage and analysis of German in an intercultural business communication
• develop oral and written skills in accordance with business and cultural models.
Content (Syllabus outline)
• conception of characteristics of an intercultural business communication
• conception of cultural differences in business communication
• treatment of linguistic media, characteristic for an intercultural business communication
• oral and written text formation characteristic for business communication
• developing the skills of an intercultural business communication
Learning and teaching methods
• discussion
• conversation
• explanation
• work in groups
• work in pairs
• individual work
• learning by doing
• e-learning
Intended learning outcomes - knowledge and understanding
On completion of this media course students will:
• be able to speak and write in a suitable comprehensive, linguistic and situational way
• conceive and form selected oral and written text sorts characteristic for business communication
• correctly use, analyze and evaluate language media and suitable vocabulary in an intercultural business communication
Intended learning outcomes - transferable/key skills and other attributes
Communication skills
Solving problems: the analysis of the effectivenes/successfulness of communicative strategies
Use of information technology:
Recognition and usage of internet specific communication strategies ,searching for information on the Internet
Readings
Duden, 2014. Geschäftskorrespondenz. Professionelle Briefe und E-Mails schreiben. Dudenverlag: Berlin.
Eisman, V. 2009. Erfolgreich in der interkulturellen Kommunikation. Cornelsen Verlag: Berlin. (izbrana poglavja)
Eisman, V. 2017. Wirtschaftskommunikation Deutsch. Klett Verlag: Stuttgart. (izbrana poglavja)
Forum für Wirtschaftsdeutsch. URL = http://www.wirtschaftsdeutsch.de, 11.4.2020.
Izbrani elektronski slovarji za nemščino (canoonet, Duden online, DWDS).
Additional information on implementation and assessment • seminar paper
• report
• homework assignments and active paricipation
