Objectives and competences
The objective of this course is to explore how the findings of communicative research can be practically applied in spoken and written communication to avoid misperception and to get work achieved successfully
Content (Syllabus outline)
• Organizational communication in Business and Society deals with the subject of business and organizational communication in an inter-disciplinary manner: it includes several approaches, examining how individuals and groups use spoken and written communication to avoid misperception and to get work achieved successfully.
• The methodologies and modes of analysis for tackling issues in organizational communication in business and society involve:
- conversation analysis relating to business,
- critical discourse analysis,
- pragmatics and speech act theory,
- genre analysis,
- corpus linguistics.
• The course will also deal with the influence of context and multi-media technologies on communication in commercial and organizational environments.
Learning and teaching methods
• lectures (method of explanation and clarification with final discussion)
• guided discussion
• group work
• individual research work
• guided analysis and interpretation of issues
Intended learning outcomes - knowledge and understanding
On completion of this course the student will be able to
to apply analysis of business communication to practical settings
to critically evaluate published work associated with organizational communication in business and society
to independently deal with projects relating to organizational communication in business and society
Intended learning outcomes - transferable/key skills and other attributes
Ability to produce systematic and discursive writing and communication
Readings
Van der Molen, H. Gramsbergen-Hoogland, Y. 2005. Communication in Organization: Basic Skills and Conversation models. Psychology Press.
Shockley-Zalabak, P. S.. 2008. Fundamentals of Organizational Communication: Knowledge, Sensitivity, Skills, Values. 7. izd. Allyn & Bacon
Thill, J., Bovee, C. L. 2004. Excellence in Business Communication.6. izd. Prentice Hall
Fox, R in Fox, J. 2004. Organizational Discourse: A Language-Ideology-Power Perspective. Praeger. Westport, CT
Additional information on implementation and assessment Type (examination, oral, coursework, project):
• class attendance - 10 %
• oral presentation and essay - 40 %
• written test - 50 %
