Objectives and competences
The objective of this course will led students to:
• describe basic concepts in the field of transport economics (micro and macro level), transport market and marketing,
• understand and apply organizational and legal aspects of transport firms,
• analyse operational costs of a transport company,
• perform advanced calculation of transport price, break-even analysis and target profit analysis,
• use and apply calculation methods, break even analysis, target profit analysis and financial appraisal methods,
• evaluate various business opportunities (based on strategic planning methods and applications in the case of a business plan),
• be able to use digital tools to build, simulate and visualize the business plan of a transport company.
Content (Syllabus outline)
• Basics of transport economics.
• Organizational and legal aspects of transport companies.
• Management models of transport companies
• Economics of transport company
• Practical examples (cases) of calculation for business decisions of transport companies.
• Sensitivity analysis of transport processes
• Key performance indicators for transport company
• Finances and financial analysis of the transport company
• Basics of investment decisions in transport
• Macroeconomics in transport
• Market and Market Mechanism
• Elasticity od supply, demand and prices in transport
• Marketing in transport
• Pricing of transport services
• Basics and methods of strategic planning in transport sector
• Business planning
• Use of digital tools for data processing, cost analysis and visual presentation of economic indicators
Learning and teaching methods
Lectures and case studies will be held in lecture room using modern technical aids (computer, projectors, applications for interactive work – Mentimeter, ChatGPT). In addition, the most up-to-date video content, which is freely available on the World Wide Web, will be used for a more detailed explanation of content. The materials will be prepared using Microsoft PowerPoint, Microsoft Co-pilot, Canva PRO, and ADOBE Creative Cloud tools. Some course content will be supported by digital tools for calculations and presentations: simulation spreadsheets, data visualization graphics, CANVAS and SWOT digital tools. Free tools and additional free trainings of the university business incubator will be available for the needs of the development of business plan.
Intended learning outcomes - knowledge and understanding
On completion of this course the student will be able to:
• understand and explain basic concepts of transport economics, transport market and marketing,
• explain the importance of transport for the development of international trade and functioning of the state (gross domestic product, value added activities, the link between economic activity and transport),
• perform a detailed cost analysis of the transport company and use this knowledge in the projection of costs in relation to the business volume,
• use and apply the mechanism of calculating the brake even point, target profit analysis and financial appraisal methods in the evaluation of strategic decisions of the transport company,
• effectively use digital tools for developing business plans, interpreting cost data and making decisions based on elasticity and financial indicators.
Intended learning outcomes - transferable/key skills and other attributes
• Knowledge and application of micro and macroeconomic categories by other courses dealing with these topics.
• Communication skills: oral presentation of seminary work.
• Ability to independently use digital tools to prepare and present a business plan.
Readings
Obvezno:
Božičnik, S. (2020). Transportna ekonomija (1. izd.). Univerzitetna založba Univerze; Fakulteta za gradbeništvo, prometno inženirstvo in arhitekturo. https://plus.cobiss.net/cobiss/si/sl/bib/98111233
Rebernik, M. (2008). Ekonomika podjetja (4., dopolnjena izd., str. 401). GV založba. https://plus.cobiss.net/cobiss/si/sl/bib/ukm/241310208
Širec, K., & Rebernik, M. (2008). Ekonomika podjetja: študijski priročnik (1. natis, str. 171). GV založba. https://plus.cobiss.net/cobiss/si/sl/bib/ukm/241348352
Dodatno:
The Routledge handbook of transport economics (1st ed., str. XX, 440). (2018). Routledge, Taylor & Francis Group. https://plus.cobiss.net/cobiss/si/sl/bib/ukm/93539841
Button, K. J. (2022). Transport economics (4th ed., str. XIV, 574). Edward Elgar.
https://plus.cobiss.net/cobiss/si/sl/bib/ukm/133966339
Prerequisits
There are no prerequisites for participating in the course.
The requirement for taking the written and oral exam is 80% attendance at lectures and tutorials, as well as a successfully presented and graded seminar paper.
Additional information on implementation and assessment Positive grade of both midterm exams - passed written exam
