Objectives and competences

understanding the economy of agribusiness in Slovenia use of different cost calculation methods for the economic evaluation and interpretation of the competitiveness of companies in the agribusiness drafting of marketing concept in agriculture and active cooperation with the media within promotion in agriculture ability to organize trade fair events

Content (Syllabus outline)

system analysis of the agricultural and food sector with basics of modeling economic systems, agro-food - an expanded basis of economics, organization and decision-making in companies, overview of microeconomic concepts of agri-food (production, consumption, efficiency) marketing of agricultural and food products and the marketing mix (4P) characteristics/features, planning and analysis of marketing opportunities, systems and designations of quality and origin in the EU agri-food sector, segmentation of the market, non-verbal communication and influences on purchasing decisions

Learning and teaching methods

Predavanja z e-prosojnicami. Skupinske študije primerov iz prakse. Samostojno seminarsko delo študentov. Predstavitve seminarskih tem.

Intended learning outcomes - knowledge and understanding

Knowledge and understanding: Students • know the types of costs in agriculture in detail and prepare examples of production cost calculations, • interpret the cost calculations for various agricultural sectors through the calculations' catalog of the Chamber of agruculture, • interpret calculations of the financial result (revenues, expenses) at farm level, • assess ,with benchmarking, the strengths and weaknesses of promotional plans for analyzed business ideas, • and play the roles of the organizer, participant, visitor and journalist at the fair event.

Intended learning outcomes - transferable/key skills and other attributes

Readings

• Pavlovič, M., 2017. Interno gradivo s področja ekonomike pridelave v kmetijstvu. FKBV. • KGZS, 2011. Katalog kalkulacij za načrtovanje gospodarjenja na kmetijah v Sloveniji. 267 s. • Vadnal, K., 2008. Kmetijsko trženje. Študijsko gradivo za študente univerzitetnega študija Kmetijstvo – agronomija, Biotehniška fakulteta, Ljubljana, 190 s. • Erjavec, E., Kuhar, A., 2000. Slovenska živilskopredelovalna industrija in Evropska unija. Ljubljana, Univerza v Ljubljani, Biotehniška fakulteta, Oddelek za zootehniko. • Kotler Ph., 1996: Izbrana poglavja v: Marketing management – trženjsko upravljanje: analiza, načrtovanje, izvajanje in nadzor. Ljubljana, Slovenska knjiga.

Prerequisits

None