Objectives and competences
The objectives of the course are:
• define and understand communication, communication processes and models in the context of logistics and supply chains,
• understand the importance of marketing communication in logistics and supply chains and implement it in logistics processes,
• understand the importance of crisis communication in logistics and supply chains and implement it in logistics processes,
• understand the importance of intercultural communication in logistics and supply chains and the ability to apply this knowledge to real cases.
Competences that students acquire:
• ability to implement and evaluate communication processes and models in logistics and supply chains,
• ability to behave appropriately in logistics and supply chains in an intercultural environment, in crisis situations and from market communication point of view,
• are trained to apply the acquired theoretical knowledge in practice.
Content (Syllabus outline)
• Communication processes and models
• Organizational communication (internal communication, external communication, importance of both in logistics and supply chains)
• Communication and relationships in supply chains (importance of communication in supply chains, factors in building relationships in supply chains)
• Market communication (definition of market communication, models of market communication, importance of market communication in supply chains)
• Crisis communication (crisis communication in logistics and supply chains)
• Multicultural communication (Hofstede's dimension of cultures and connection with intercultural communication)
Learning and teaching methods
Lectures: students understand the theoretical frameworks of the course. Part of the lecture course is in a classroom while the rest is in the form of e-learning (e-lectures may be given via video-conferencing or with the help of specially designed e-material in a virtual electronic learning environment).
Tutorials: Students enhance their theoretical knowledge and are able to apply it. Part of the seminar is in a classroom while the rest is in the form of e-learning (e- tutorials may be given via video-conferencing or with the help of specially designed e-material in a virtual electronic learning environment).
Intended learning outcomes - knowledge and understanding
The student will know:
• how to use and evaluate communication in logistics and supply chains,
• how to use and evaluate marketing communication processes in logistics and supply chains,
• how to use and evaluate crisis communication in logistics and supply chains,
• how to use and evaluate intercultural communication in logistics and supply chains.
Readings
Hofstede, G. J., Pedersen, P., & Hofstede, G. H. (2006). Komuniciranje: raziskovanje kulture: primeri, vaje in simulacije. Družba Piano.
Moran, R. T., Harris, P. R., & Moran, S. V. (2007). Managing cultural differences: global leadership strategies for the 21st century (7th ed.). Elsevier Butterworth-Heinemann.
Hofstede, G. H., & Hofstede, G. J. (2005). Cultures and organizations: software of the mind (Revised and expanded 2nd ed.). McGraw-Hill.
Treven, S. (2001). Mednarodno organizacijsko vedenje. GV založba.
Additional information on implementation and assessment Method (written or oral exam, coursework, project):
• Written exam 60%
• Tutorials 10%
• Seminar paper20%
• Tasks in e-lectures and e-tutorials 10%
