SLO | EN

Objectives and competences

The objectives of the course are: • define and understand communication, communication processes and models in the context of logistics and supply chains, • understand the importance of marketing communication in logistics and supply chains and implement it in logistics processes, • understand the importance of crisis communication in logistics and supply chains and implement it in logistics processes, • understand the importance of intercultural communication in logistics and supply chains and the ability to apply this knowledge to real cases. Competences that students acquire: • ability to implement and evaluate communication processes and models in logistics and supply chains, • ability to behave appropriately in logistics and supply chains in an intercultural environment, in crisis situations and from market communication point of view, • are trained to apply the acquired theoretical knowledge in practice.

Content (Syllabus outline)

• Communication processes and models • Organizational communication (internal communication, external communication, importance of both in logistics and supply chains) • Communication and relationships in supply chains (importance of communication in supply chains, factors in building relationships in supply chains) • Market communication (definition of market communication, models of market communication, importance of market communication in supply chains) • Crisis communication (crisis communication in logistics and supply chains) • Multicultural communication (Hofstede's dimension of cultures and connection with intercultural communication)

Learning and teaching methods

Lectures: students understand the theoretical frameworks of the course. Part of the lecture course is in a classroom while the rest is in the form of e-learning (e-lectures may be given via video-conferencing or with the help of specially designed e-material in a virtual electronic learning environment). Tutorials: Students enhance their theoretical knowledge and are able to apply it. Part of the seminar is in a classroom while the rest is in the form of e-learning (e- tutorials may be given via video-conferencing or with the help of specially designed e-material in a virtual electronic learning environment).

Intended learning outcomes - knowledge and understanding

The student will know: • how to use and evaluate communication in logistics and supply chains, • how to use and evaluate marketing communication processes in logistics and supply chains, • how to use and evaluate crisis communication in logistics and supply chains, • how to use and evaluate intercultural communication in logistics and supply chains.

Readings

Hofstede, G. J., Pedersen, P., & Hofstede, G. H. (2006). Komuniciranje: raziskovanje kulture: primeri, vaje in simulacije. Družba Piano. Moran, R. T., Harris, P. R., & Moran, S. V. (2007). Managing cultural differences: global leadership strategies for the 21st century (7th ed.). Elsevier Butterworth-Heinemann. Hofstede, G. H., & Hofstede, G. J. (2005). Cultures and organizations: software of the mind (Revised and expanded 2nd ed.). McGraw-Hill. Treven, S. (2001). Mednarodno organizacijsko vedenje. GV založba.

Prerequisits

None.

  • izr. prof. dr. SONJA MLAKER KAČ

  • Written examination: 60
  • Seminar paper: 20
  • Lab. Course (written test): 10
  • Collaboration in lectures, tutorials and lab work: 10
  • E-tasks: 0

  • : 40
  • : 40
  • : 100

  • Slovenian, English
  • Slovenian, English

  • SYSTEM LOGISTICS - 2nd