Objectives and competences
Core competenceis:
• Ability of verbal and non-verbal communication in organisation.
• Ability to team-work
• Ability to list European Union documents adopted to improve citizens' digital competences.
Generic competencies:
Ability to plan, implement and evaluate the pubic presentations.
Content (Syllabus outline)
1. The Shannon’s Model of a Communications System
2. Theories of Business Communication
3. Symbols: Meaning and Interpretation
4. A Rhetoric and Presentations
5. Dress code
6. Organizational Communication
7. Appointment
8. Introduction of Marketing Communication
9. Media Plan-project work
10. Public Relations
11. PR Plan-project work
12. External Negotiation
13. Strategies of crisis communication
14. European Digital Competences Framework for Educators (digiCompEdu)
Learning and teaching methods
• Teacher centred methods (50%)
• Individual student centred methods (50%)
Intended learning outcomes - knowledge and understanding
Knowledge :
• The knowledge about theory of communication.
• The knowledge about theory of dress code.
• The knowledge about theory of media planning. .
• The knowledge about event management.
Understanding:
• Understanding the role of the identity.
Application:
• Application of media plan theory in practice.
• Application of event management theory in practice.
Intended learning outcomes - transferable/key skills and other attributes
- The business communication skills and practical experience about presentations.
Readings
1. Ferjan, M. (2017). Poslovno komuniciranje. Univerzitetna založba Univerze.
2. Ferjan, M. (2018). Image, identiteta in ugled univerze (1. del): kje začeti? UMniverzum, 8, 23–26.
3. Ferjan, M. (2019). Image, identiteta in ugled univerze (2. del): kje začeti? UMniverzum, 9, 17–19.
4 Ferjan, M. (2022). Žvižganje in žvižgači = Whistle blowing and whistleblowers. V Management v krizah: izbrana poglavja (str. 5–40).
Prerequisits
- Completed Tutorials and assignments are prerequisites for the exam
Additional information on implementation and assessment Written exam (100%)
