SLO | EN

Objectives and competences

Core competenceis: • Ability of verbal and non-verbal communication in organisation. • Ability to team-work Generic competencies: Ability to plan, implement and evaluate the pubic presentations.

Content (Syllabus outline)

1. The Shannon’s Model of a Communications System 2. Theories of Business Communication 3. Symbols: Meaning and Interpretation 4. A Rhetoric and Presentations 5. Dress code 6. Organizational Communication 7. Appointment 8. Introduction of Marketing Communication 9. Media Plan-project work 10. Public Relations 11. PR Plan-project work 12. External Negotiation 13. Strategies of crisis communication

Learning and teaching methods

• Teacher centred methods (50%) • Individual student centred methods (50%)

Intended learning outcomes - knowledge and understanding

Knowledge : • The knowledge about theory of communication. • The knowledge about theory of dress code. • The knowledge about theory of media planning. . • The knowledge about event management. Understanding: • Understanding the role of the identity. Application: • Application of media plan theory in practice. • Application of event management theory in practice.

Intended learning outcomes - transferable/key skills and other attributes

- The business communication skills and practical experience about presentations.

Readings

TEMELJNA LITERATURA: 0.1. FERJAN, Marko. Poslovno komuniciranje. Maribor: Univerzitetna založba Univerze, 2017. ISBN 978-961-286-092-9. http://press.um.si/index.php/ump/catalog/book/269, doi: 10.18690/978-961-286-092-9. [COBISS.SI-ID 93026561] PRIPOROČLJIVA LITERATURA: 1. FERJAN, Marko. Image, identiteta in ugled univerze (1. del) : kje začeti?. UMniverzum : interna revija Univerze v Mariboru. [Tiskana izd.]. feb. 2018, št. 8, str. 23-26, ilustr. ISSN 2463-9303. [COBISS.SI-ID 8089363] 2. FERJAN, Marko. Image, identiteta in ugled univerze (2. del) : kje začeti?. UMniverzum : interna revija Univerze v Mariboru. [Tiskana izd.]. jun. 2019, št. 9, str. 17-19, ilustr. ISSN 2463-9303. [COBISS.SI-ID 8116243] 3. FERJAN, Marko. Žvižganje in žvižgači = Whistle blowing and whistleblowers. V: ŠPRAJC, Polona (ur.). Management v krizah : izbrana poglavja. 1. izd. Maribor: Univerza v Mariboru, Univerzitetna založba, 2022. Str. 5-40, tabele. ISBN 978-961-286-550-4.

Prerequisits

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  • red. prof. dr. MARKO FERJAN, univ. dipl. org.

  • Written examination: 100

  • : 39
  • : 27
  • : 114

  • Slovenian
  • Slovenian

  • ORGANIZATION AND MANAGEMENT OF HUMAN RESOURCES AND EDUCATIONAL SYSTEMS - 2nd