Content (Syllabus outline)
1. The Shannon’s Model of a Communications System
2. Theories of Business Communication
3. Symbols: Meaning and Interpretation
4. A Rhetoric and Presentations
5. Dress code
6. Organizational Communication
7. Appointment
8. Introduction of Marketing Communication
9. Media Plan-project work
10. Public Relations
11. PR Plan-project work
12. External Negotiation
13. Strategies of crisis communication
Intended learning outcomes - knowledge and understanding
Knowledge :
• The knowledge about theory of communication.
• The knowledge about theory of dress code.
• The knowledge about theory of media planning. .
• The knowledge about event management.
Understanding:
• Understanding the role of the identity.
Application:
• Application of media plan theory in practice.
• Application of event management theory in practice.
Readings
TEMELJNA LITERATURA:
0.1. FERJAN, Marko. Poslovno komuniciranje. Maribor: Univerzitetna založba Univerze, 2017. ISBN 978-961-286-092-9. http://press.um.si/index.php/ump/catalog/book/269, doi: 10.18690/978-961-286-092-9. [COBISS.SI-ID 93026561]
PRIPOROČLJIVA LITERATURA:
1. FERJAN, Marko. Image, identiteta in ugled univerze (1. del) : kje začeti?. UMniverzum : interna revija Univerze v Mariboru. [Tiskana izd.]. feb. 2018, št. 8, str. 23-26, ilustr. ISSN 2463-9303. [COBISS.SI-ID 8089363]
2. FERJAN, Marko. Image, identiteta in ugled univerze (2. del) : kje začeti?. UMniverzum : interna revija Univerze v Mariboru. [Tiskana izd.]. jun. 2019, št. 9, str. 17-19, ilustr. ISSN 2463-9303. [COBISS.SI-ID 8116243]
3. FERJAN, Marko. Žvižganje in žvižgači = Whistle blowing and whistleblowers. V: ŠPRAJC, Polona (ur.). Management v krizah : izbrana poglavja. 1. izd. Maribor: Univerza v Mariboru, Univerzitetna založba, 2022. Str. 5-40, tabele. ISBN 978-961-286-550-4.
