SLO | EN

Objectives and competences

Student is going to: • know basic chapters of marketing, • know the basic tools of marketing, • know the variables of marketing mix, • understand elementary characteristic of the marketing strategies, • know the digital marketing environment.

Content (Syllabus outline)

• marketing concept, • marketing environment, • buying behaviour of customer, • segmentation, • choosing the target markets, • differentiation, • market view of service environment, • marketing trails, • place for service execution, • marketing communication, • org. of marketing activities, • marketing information system, • research of the market, • basic marketing strategies, • digital marketing.

Learning and teaching methods

• lectures, • tutorial, • discussions, • individual work, • group work, • solving e-tasks.

Intended learning outcomes - knowledge and understanding

After successful completion of the course, the student will be able to: • know the basics of marketing, • understand the basics of the marketing's concept, • know the basic tools of marketing, • know the variables of marketing mix, • know the basics of digital marketing.

Intended learning outcomes - transferable/key skills and other attributes

Aplication of the marketing basics,use of the elementary tools of marketing, creating marketing mix variables

Readings

• Vukovič, G. in Završnik, B. (2010). Marketing. Kranj: Moderna organizacija • Devetak, Gabrijel (2000): Evropski marketing storitev. Kranj: Moderna organizacija. • Kotler, Philip (2004): Marketing management. Ljubljana: GV založba, • Izbrani članki/Selected articles • Chaffey D. L&ELLIS-Chadwick, F. 2016 DIGITAL MARKETING

Prerequisits

• no prerequisites

  • red. prof. dr. GORAN VUKOVIČ, univ. dipl. org.

  • Oral examination: 70
  • case studies: 30

  • : 39
  • : 27
  • : 114

  • Slovenian
  • Slovenian

  • ORGANIZATION AND MANAGEMENT OF HUMAN RESOURCES AND EDUCATIONAL SYSTEMS - 2nd