Objectives and competences
Develop an understanding of how the Internet works and how Internet technologies can be used for e-business. Develop an understanding of how e-business models function and identify different e-business models in practice. Apply methods for business model innovation based on the business model canvas in a concrete case from practice. Understand the development trends for the digital transformation of organizations. Develop e-business prototype and propose a strategy for its implementation in a practical case. Develop an understanding of how the digital double works for B2B e-commerce.
Content (Syllabus outline)
The course is based on getting to know the development of the Internet and its use for e-business.
1. Internet and e-business development,
2. E-business information technologies,
3. E-business models and types,
4. Impact of e-business on organizational changes,
5. E-business standards,
6. Legal issues of e-business,
7. E-business security,
8. E-business implementation strategies,
9. E-business case studies,
10. Digital transformation of organization ,
11. E-business prototype development.
12. Digital Duplicates for B2B eCommerce
Learning and teaching methods
- lectures
- case studies
- computer class room tutorial
- team work
- Seminar asigment
Intended learning outcomes - knowledge and understanding
Knowledge and understanding:
• The student will be able to describe models and types of e-business.
• The student will understand and be able to describe the operation of information technologies for e-business: e-mail, webpages websites, online stores, XML, electronic data interchange, digital marketing, social networks.
• Student will know about implementation methodologies for e-business solutions
• The student will understand the standards for e-business
• The student will be able to analyse e-business opportunities and design a e-business prototype solution for a case from practice
• The student will be able to design a strategy for the introduction of the proposed prototype solution for e-business
Intended learning outcomes - transferable/key skills and other attributes
- analyzing of EB opportunities and strategies for its implementation,
- selecting of appropriate EB type,
- use of EB technologies,
- development of EB prototype.
Readings
1. Wirtz, B. W. (2024). Digital business and electronic commerce : strategy, business models and technology (2nd ed).
2. Jelassi, T., & Martínez López, F. J. (2020). Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation (4th edition, 2020).
3. Kreutzer, R. T., Neugebauer, T., Pattloch, A., (2018). Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management. Springer-Verlag GmbH.
Prerequisits
- For exam admission:
Completed seminar work
Completed assignments
Additional information on implementation and assessment Computer skills (30%)
Seminar paper (30%)
Oral presentation (40%)
