Objectives and competences
Develop an understanding of how the Internet works and how Internet technologies can be used for e-business. Develop an understanding of how e-business models function and identify different e-business models in practice. Apply methods for business model innovation based on the business model canvas in a concrete case from practice. Understand the development trends for the digital transformation of organizations. Develop e-business prototype and propose a strategy for its implementation in a practical case.
Content (Syllabus outline)
The course is based on getting to know the development of the Internet and its use for e-business.
1. Internet and e-business development,
2. E-business information technologies,
3. E-business models and types,
4. Impact of e-business on organizational changes,
5. E-business standards,
6. Legal issues of e-business,
7. E-business security,
8. E-business implementation strategies,
9. E-business case studies,
10. Digital transformation of organization ,
11. E-business prototype development.
Learning and teaching methods
- lectures
- case studies
- computer class room tutorial
- team work
- Seminar asigment
Intended learning outcomes - knowledge and understanding
Knowledge and understanding:
• The student will be able to describe models and types of e-business,
• The student will understand and be able to describe the operation of information technologies for e-business: e-mail, webpages websites, online stores, XML, electronic data interchange, digital marketing, social networks
• Student will know about implementation methodologies for e-business solutions
• The student will understand the standards for e-business
• The student will be able to analyse e-business opportunities and design a e-business prototype solution for a case from practice
• The student will be able to design a strategy for the introduction of the proposed prototype solution for e-business
Intended learning outcomes - transferable/key skills and other attributes
- analyzing of EB opportunities and strategies for its implementation,
- selecting of appropriate EB type,
- use of EB technologies,
- development of EB prototype.
Readings
OBVEZNA LITERATURA
- E Turban, E., Outland, J., King, D. N., Lee, J. K., Liang, T.-P., & Turban, D. C. (2018). Electronic commerce 2018: A managerial and social networks perspective. Cham: Springer.
- Chaffey, D., Ellis-Chadwick, F., & Pearson Education. (2019). Digital marketing: Strategy, implementation and practice. Harlow, Pearson Education Limited.
PRIPOROČENA LITERATURA
- Kreutzer, R. T., Neugebauer, T., Pattloch, A., (2018). Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management. Springer-Verlag GmbH.GS1 Slovenija (2013), Elektronsko poslovanje / Od naročila do računa
Prerequisits
For Lectures, exercises:
- No special request
For exam:
- Completed assignments (>60%)
- Completed exercises tutorial (>60%)
Additional information on implementation and assessment eCommerce prototype grade 30 %
Seminar work 30 %
Presentation of the seminar work 40 %
