Objectives and competences
1. To achieve familarity with scientific approach in social sciences,
2. To develop the ability to use multivariate methods in decision-making processes in an organization,
3. To develop the ability to design a research,
4. To develop ability to interpret and present of obtained research results,
5. To develop the ability to use computer tools for statistical data analysis.
Content (Syllabus outline)
METODOLOGY OF SOCIAL SCIENCES
- Quantitative and qualitative social research
- Measurement and quality of measurement
- Planning research. Research questions formulation
- Data collection: survey designs, sampling, data preparation
- Data analysis and presentation
MULTIVARIATE STATISTICAL ANALYSIS
- Overview of needed terms of statistics and linear algebra
- Multivariate data: properties, representation
- analysis of variance
- Multiple correlation
- Multiple regression
- Discriminant analysis
- Principal Component Analysis and Factor Analysis
- Cluster analysis
Learning and teaching methods
• Lectures,
• Presentation of current research problems and finding their solutions arising from social and natural phenomena
• Analysis of univariate and multivariate data using program SPSS
• e-learning
Intended learning outcomes - knowledge and understanding
Students will:
• be able to understand the fundamental concepts of planning and conduction of research as well as research analysis,
• be able to design a research (structure and sample size, design of a questionnaire,…) and conduct the research,
• be able to understand fundamental concepts of multivariate statistical analysis and to use them properly on real data analyses,
• be able to understand and to propose the research questions and required research frameworks,
• be able to correctly interpret the obtained results of the analyses and research.
Intended learning outcomes - transferable/key skills and other attributes
- formulation of research question, determination of sample, design of survey,
- interpretation and presentation of obtained research results,
- application of basic methods of multivariate statistical analysis for the study of social and natural phenomena,
- application of program SPSS.
Readings
1. Field, A. P. (2024). Discovering statistics using IBM SPSS statistics (6th ed., str. XXXII, 1110). Sage.
2. Jesenko, J., & Jesenko, M. (2007). Multivariatne statistične metode (str. 346). Moderna organizacija.
3. Fink, A. (2017). How to conduct surveys: a step-by-step guide (6th ed., str. XIX, 198). SAGE.
4. Curwin, J., & Slater, R. (2008). Quantitative methods for business decisions (6th ed., str. XIX, 790). Cengage.
Additional information on implementation and assessment Research paper (50%)
Written exam (50%)
