Objectives and competences
Student will:
• understand role of digital transformation
• understand disruptive technologies
• understand domains of digital transformation: customers, competition, data, innovation, value
• understand customer networks power
• understand digital platforms
• understand transformation of data to assets (open data, big data)
• understand approaches to innovation (through experimentation and customer involvement)
• understand value proposition re-design (product digitalization, digital services)
• understand innovative digital business models
• understand business model innovation methods with digital technologies
Content (Syllabus outline)
• Digital transformation
• Disruptive technologies
• Domains of digital transformation: customers, competition, data, innovation, value
• Customer networks power
• Digital platforms
• Data as assets (open data, big data)
• Innovation through experimentation and customer involvement
• Adapting the value proposition
• Product digitalization
• Digital services
• Digital business models
• Business model innovation
Learning and teaching methods
• lectures
• case studies
• problem based learning
• problem solving
• design thinking
• prototyping
• computer classroom exercises
• team work
Intended learning outcomes - knowledge and understanding
Knowledge and understanding:
At the end of the course students will be able to:
• understand the role of digital transformation
• identify and define disruptive technologies
• understand and define the impact of digital transformation to changed business operation in enterprises: role of customers, competitors, power of data, role of innovation and value proposition through products and services digitalization
• identify and define innovative digital business models
• use of modern approaches for products, services and business model innovation with digital technologies
Readings
Anup Maheshwari (2019): Digital Transformation. Building Intelligent Enterprises. John Wiley & Sons inc. ISBN: 978-1-119-54083-0
Sinan Küfeoglu (2020): Emerging Technologies. Value Creation for Sustainable Development. Springer Nature. Sustainable Development Goals Series. Open Access. ISSN 2523-3084 ISSN 2523-3092 (electronic). ISBN 978-3-031-07126-3 ISBN 978-3-031-07127-0 (eBook). https://doi.org/10.1007/978-3-031-07127-0
Nils Urbach, Maximilian Röglinger (2019): Digitalization Cases. How Organizations Rethink Their Business for the Digital Age. ISBN: 978-3-319-95272-7. DOI: https://doi.org/10.1007/978-3-319-95273-4. Springer.
Zborniki Blejskih konferenc o e-poslovanju (Bled eConference). Kranj: Univerzitetna zalozba Univerze v Mariboru.
Prerequisits
Completed assignments in e-lectures
Completed assignments in e-exercises
Accepted seminar work
Additional information on implementation and assessment Seminar work (50 %)
Completed assignments (10 %)
Oral exam (40 %)
