Objectives and competences
The student will:
- Know the elements of business communication.
- Understand the role of public relations in business communication.
- Identify crisis communication strategies and tactics.
- Will be aware of the recognition of the media coverage of contemporary crises.
Content (Syllabus outline)
- The basics of communication and theoretical models of communication.
- Communicating before the crisis.
- Communication in times of crisis.
- Communication after the crisis.
- Creation of a crisis communication team.
- Crisis communication plan.
- Public relations.
- Using digital technologies in crisis communication.
- Sustainable crisis communication.
Learning and teaching methods
Lectures
Guest expert lectures
Case-study
Seminar
Intended learning outcomes - knowledge and understanding
At the end of the course, students will be able to:
- Describe the basic concepts of business communication.
- Differentiate between methods and techniques of business communication.
- Choose between public relations models.
- Construct a media model for crisis communication.
Readings
1 Fearn-Banks, K. (2017). Crisis communications: a casebook approach (5th ed., str. XIV, 423). Routledge.
2. Novak, B. (2000). Krizno komuniciranje in upravljanje nevarnosti: priročnik za krizne odnose z javnostmi v praksi (1. natis, str. 263). Gospodarski vestnik.
3. Crandall, W. R. (2014). Crisis management: leading in the new strategy landscape (2nd ed., str. XIX, 356). SAGE.
Prerequisits
No prerequisits.
Additional information on implementation and assessment Seminar paper (100%)
