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Objectives and competences

The student will: - Know the elements of business communication. - Understand the role of public relations in business communication. - Identify crisis communication strategies and tactics. - Will be aware of the recognition of the media coverage of contemporary crises.

Content (Syllabus outline)

- The basics of communication and theoretical models of communication. - Communicating before the crisis. - Communication in times of crisis. - Communication after the crisis. - Creation of a crisis communication team. - Crisis communication plan. - Public relations.

Learning and teaching methods

Lectures Guest expert lectures Case-study Seminar

Intended learning outcomes - knowledge and understanding

At the end of the course, students will be able to: - Describe the basic concepts of business communication. - Differentiate between methods and techniques of business communication. - Choose between public relations models. - Construct a media model for crisis communication.

Readings

Skripta Krizno komuniciranje. Banks-Fearn, K. (2016). Crisis communication: a casebook approach. New York: Routledge. Zaremba, A.J. (2015). Crisis Communication. Theory and practice. New York: Routledge. Novak, B. (2000). Krizno komuniciranje in upravljanje nevarnosti. Ljubljana: Gospodarski vestnik. Malešič, M. (2006). Teorija kriznega komuniciranja. UJMA, 20, 293-300.

Prerequisits

No prerequisits.

  • red. prof. dr. POLONA ŠPRAJC, univ. dipl. org.

  • Seminar paper: 100

  • : 45
  • : 30
  • : 100

  • Slovenian
  • Slovenian

  • CRISIS MANAGEMENT - 2nd