Objectives and competences
The student will:
- Know the elements of business communication.
- Understand the role of public relations in business communication.
- Identify crisis communication strategies and tactics.
- Will be aware of the recognition of the media coverage of contemporary crises.
Content (Syllabus outline)
- The basics of communication and theoretical models of communication.
- Communicating before the crisis.
- Communication in times of crisis.
- Communication after the crisis.
- Creation of a crisis communication team.
- Crisis communication plan.
- Public relations.
Learning and teaching methods
Lectures
Guest expert lectures
Case-study
Seminar
Intended learning outcomes - knowledge and understanding
At the end of the course, students will be able to:
- Describe the basic concepts of business communication.
- Differentiate between methods and techniques of business communication.
- Choose between public relations models.
- Construct a media model for crisis communication.
Readings
Skripta Krizno komuniciranje.
Banks-Fearn, K. (2016). Crisis communication: a casebook approach. New York: Routledge.
Zaremba, A.J. (2015). Crisis Communication. Theory and practice. New York: Routledge.
Novak, B. (2000). Krizno komuniciranje in upravljanje nevarnosti. Ljubljana: Gospodarski vestnik.
Malešič, M. (2006). Teorija kriznega komuniciranja. UJMA, 20, 293-300.
Prerequisits
No prerequisits.
Additional information on implementation and assessment 