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Objectives and competences

Objectives: • To encourage students to take an analytical approach to reflecting on the role of the "old" mass media and digital intermediaries in contemporary communication between tourism organizations and tourists. • To encourage students to read scientific and professional literature on the role of the media in tourism. • To mentor students in professional and scientific writing, with an emphasis on writing a literature review, justifying contributions to science, and clarifying a research question. Competences: • Research thinking and writing based on an independent analysis of the scientific literature in on the role of media in tourism.

Content (Syllabus outline)

• Storytelling in tourism • Role and importance of storytelling in communication • Storytelling and tourism • Story, theme, enumerating of facts • Looking for heroes and heroines in tourism stories • Media, popular culture and destination branding • Introduction in discussion on media effects • Organic destination image • Induced destination image • Destination branding • Media discourse and sustainable, green and active tourism • Tourism and media agenda setting • Media discourses and the “Other” • Connotation, denotation • Objectivity, information sources and public relations in tourism • The new intermediaries: online media • Political economy of »old« and »new« media in tourism • (In)Visible mediation of communication • Guests as creators of content in tourism

Learning and teaching methods

This study course uses a wide range of teaching methods including: • Lectures • Guest lectures • Presentations of work • Discussion groups • Video material • Field work • Individual study

Intended learning outcomes - knowledge and understanding

Student: • Is familiar with the methods, role and importance of storytelling in tourism and understands the importance of storytelling for the relationship between tourism and the media • Is familiar with basic discussions about media effects and can critically reflect on the relationship between destination branding and popular culture • Demonstrates an analytical approach to issues of media representation and relations between social groups in tourism • Critically reflects on the political economy of the mass media and digital intermediaries in tourism • Can theoretically justify a research problem, present the state of the art and pose a research question within the area of media and tourism that can be answered by empirical research

Readings

Dinnie, K. (2016). Nation branding: concepts, issues, practice. Routledge. Turnšek, M. (2022). Filmski turizem in turizem popularne kulture. Univerzitetna založba Univerze Maribor. Priporočena dodatna literatura / Recommended additional literature: Posamezna izbrana poglavja in znanstveni članki po izboru predavatelja bodo študentom posredovani pri predmetu./ Selected chapters and scientific papers according to lecturer's decision will be provided during the course.

Prerequisits

There are no prerequisites for this course.

  • izr. prof. dr. MAJA TURNŠEK

  • Seminar paper: 40
  • In-class participation: 30
  • Oral examination: 30

  • : 25
  • : 15
  • : 140

  • Slovenian
  • Slovenian

  • TURISTIČNE DESTINACIJE IN DOŽIVETJA - 1.