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Objectives and competences

Goals: • Repeat basics of descriptive statistics • Explain the difference between primary and secondary data sources • Outline possible secondary data sources • Explain web analytics Competencies: • Use of secondary data sources for research • Analysis of secondary data • Synthesis of primary and secondary data

Content (Syllabus outline)

• Collection and analysis of secondary data • Secondary databases • Digital and web analytics • Descriptive statistics

Learning and teaching methods

• Seminary work • Case studies • Problem based learning • Group work

Intended learning outcomes - knowledge and understanding

Knowledge and understanding: Students: • calculate descriptive statistics • use secondary data sources • analyze secondary and web data • analyze data of digital portals • analyze data of web sites • create reports by synthesis of primary and secondary data • analyze data for preparation and/improvement of business idea

Readings

Mladen Knežević. Osnove metodologije in statistike. Grafis Trade. ISBN 9789616401616. George Argyrous. Statistics for Research: With a Guide to SPSS. SAGE Publications. 3rd Ed. ISBN 9781849205955 Tiffany Bergin. An Introduction to Data Analysis. Quantitative, Qualitative and Mixed Methods. Sage Publications. ISBN 9781446295151 / 9781446295144 Avinash Kaushik. Web Analytics 2.0. ISBN 9780470529393. John Goodwin. SAGE secondary data analysis, Volume I. ISBN 9781446246900. »Seznam dodatnih študijskih materialov bo razdeljen študentom ob začetku predavanj. A list of additional study materials will be distributed when the module begins.«

Prerequisits

There are no prerequisites for this course.

  • red. prof. dr. BOŠTJAN BRUMEN, univ. dipl. inž. rač. in inf.

  • Written examination: 50
  • Computer skills: 50

  • : 20
  • : 15
  • : 145

  • Slovenian
  • Slovenian

  • TOURISM DESTINATIONS AND EXPERIENCES - 1st