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Objectives and competences

Objectives: • To present the main qualitative and quantitative research methods in tourism • To present the main steps in the scientific research process • Encourage and mentor students to undertake systematic empirical research - conducting their own empirical research Competences: Student: • is able to conduct an independent research using basic quantitative and qualitative research methods in tourism studies

Content (Syllabus outline)

• Science, general about science • Science research work • fundamental research, applied research, developmental research • marketing research versus scientific research • Science and expert papers. • Types of science papers: monograph, paper, project, patent. • Structure of scientific work. Problem. Aims and goals of the research. Purpose of the study. • Phases of scientific research: Conceptualisation, Operationalisation, Instruments design, Field work, Data Management, Interpretation. • Quantitative and qualitative research methods in tourism. • Research report.

Learning and teaching methods

This study course uses a wide range of teaching methods including: • Lectures • Guest lectures • Presentations of work • Discussion groups • Video material • Field work • Individual study

Intended learning outcomes - knowledge and understanding

Students: • Know how to choose the appropriate research method according to the research question • Are aware of ethical dilemmas in conducting research • Develop a basic research plan • Use the selected research method for primary data collection • Analyse and interpret the results in an understandable way • Provide suggestions for further research and for changes in tourism practices based on the research results

Readings

Brunt, P., Horner, S., & Semley, N. (2017). Research Methods in Tourism, Hospitality and Events Management. SAGE Publications Saunders, M., Lewis, P., Thornhill, A. (2012). Research Methods for Business Students. Italija: Pearson. ISBN 9780273750758 Miles, M. B., Huberman, A. M., Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook. India: SAGE Publications. Bailey, S. (2017). Academic Writing: A Handbook for International Students. United Kingdom: Taylor & Francis. Seznam dodatnih študijskih materialov in revij bo razdeljen študentom ob začetku predavanj. A list of additional study materials (published texts, journals, etc.) will be distributed when the module begins.

Prerequisits

There are no prerequisites for this course.

  • izr. prof. ddr. TINA ŠEGOTA

  • Seminar paper: 50
  • Oral examination: 30
  • In-class participation: 20

  • : 15
  • : 15
  • : 20
  • : 130

  • Slovenian
  • Slovenian

  • TOURISM DESTINATIONS AND EXPERIENCES - 2nd