Objectives and competences
Objectives:
• To present the main qualitative and quantitative research methods in tourism
• To present the main steps in the scientific research process
• Encourage and mentor students to undertake systematic empirical research - conducting their own empirical research
Competences:
Student:
• is able to conduct an independent research using basic quantitative and qualitative research methods in tourism studies
Content (Syllabus outline)
• Science, general about science
• Science research work
• fundamental research, applied research, developmental research
• marketing research versus scientific research
• Science and expert papers.
• Types of science papers: monograph, paper, project, patent.
• Structure of scientific work. Problem. Aims and goals of the research. Purpose of the study.
• Phases of scientific research: Conceptualisation, Operationalisation, Instruments design, Field work, Data Management, Interpretation.
• Quantitative and qualitative research methods in tourism.
• Research report.
Learning and teaching methods
This study course uses a wide range of teaching methods including:
• Lectures
• Guest lectures
• Presentations of work
• Discussion groups
• Video material
• Field work
• Individual study
Intended learning outcomes - knowledge and understanding
Students:
• Know how to choose the appropriate research method according to the research question
• Are aware of ethical dilemmas in conducting research
• Develop a basic research plan
• Use the selected research method for primary data collection
• Analyse and interpret the results in an understandable way
• Provide suggestions for further research and for changes in tourism practices based on the research results
Readings
Brunt, P., Horner, S., & Semley, N. (2017). Research Methods in Tourism, Hospitality and Events Management. SAGE Publications
Saunders, M., Lewis, P., Thornhill, A. (2012). Research Methods for Business Students. Italija: Pearson. ISBN 9780273750758
Miles, M. B., Huberman, A. M., Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook. India: SAGE Publications.
Bailey, S. (2017). Academic Writing: A Handbook for International Students. United Kingdom: Taylor & Francis.
Seznam dodatnih študijskih materialov in revij bo razdeljen študentom ob začetku predavanj.
A list of additional study materials (published texts, journals, etc.) will be distributed when the module begins.
Prerequisits
There are no prerequisites for this course.
Additional information on implementation and assessment Method (written or oral exam, coursework, project):
Active participation at the seminar 50%
Seminar paper 50%
A student passes the course when each segment of the course is positively assessed.
