Objectives and competences
Objectives of the course:
• to develop key communication skills for working in the intercultural context of tourism,
• to strengthen commitment to professional ethics,
• to encourage reflection on the ethical aspects of tourism.
Competencies acquired by students:
• mastering the basic principles and skills of business communication in a globalized and diversed society (intercultural communication competence),
• the ability to understand ethical dilemmas in tourism and commitment to global ethical standards in business endeavors.
Content (Syllabus outline)
The course is structured as a communication practicum covering the following:
• principles of effective professional communication and elements of professionalism
• communication process model and barriers to communication
• culture, intercultural contacts and cultural differences in communication
• business etiquette in the globalized world
• nonverbal communication in global plural society,
• interpersonal communication and active listening,
• three-step writing process in planning a business message: analysis of communication situation and adapting to the audience (You-attitude/audience-centered approach), appropriate choice of communication medium and channel,
• principles in organizing negative messages and persuasive messages,
• communication strategies in digital media: email, social media, mobile technology,
• visual communication in an intercultural context and delivering public presentations,
• ethics and global ethical issues in tourism: Global Code of Ethics for Tourism.
Learning and teaching methods
This course uses a range of teaching methods including:
• Lectures.
• Practical tasks of writing business messages and of analysis/evaluation of existing business communication cases.
• Role playing and script playing.
• Case studies.
• Videos and films.
• Students’ presentations.
• Team work with active participation/discussion groups.
Intended learning outcomes - knowledge and understanding
This course uses a range of teaching methods including:
• Lectures.
• Practical tasks of writing business messages and of analysis/evaluation of existing business communication cases.
• Role playing and script playing.
• Case studies.
• Videos and films.
• Students’ presentations.
• Team work with active participation/discussion groups.
Readings
Temeljna literatura / Essential reading materials:
Courtland L. Bovée & John V. Thill (2017): Business Communication Today, 14th Edition. Essex: Person.
Fred E. Jandt (2016): An Introduction to Intercultural Communication: Identities in a Global Community. London: Sage.
David A. Fennell (2006): Tourism Ethics. Clevedon: Channel View Publications.
Priporočena dodatna literatura / Recommended additional literature:
Yvette Reisinger (2009): International Tourism: Cultures and Behaviour. Oxford: Elsevier.
Kitty O. Locker & Donna S. Kienzler (2014). Business and Administrative Communication, 11th Edition. New York: McGraw-Hill Education.
Elektronski viri /e-sources:
Seznam dodatnih študijskih materialov bo razdeljen študentom ob začetku predavanj.
A list of additional study materials (published papers etc.) will be distributed when the course begins.
Prerequisits
There are no prerequisites for this course.
Additional information on implementation and assessment Written exam. 50 %
Coursework on short assignments. 25%
Final paper. 25%
A student passes the course when each segment of the course is graded with a positive grade.
