Content (Syllabus outline)
• Basic topics of the course:
• Introduction and a short history of rhetorics from Aristotle to today, when rhetoric is influenced by new media and modern technologies;
• Acquaintance with the basic terms and principles of rhetoric as INVENTIO (invention), DISPOSITIO (arrangement), ELOCUTIO (style), MEMORIA (memory) in PRONUNCIATIO (delivery) and their role;
• Various types of rhetoric, genres and speeches;
• Use of means of persuasion ethos, pathos and logos;
• Structure of speeches, their preparation and delivery in front of the audience;
• The role of language, voice and body language;
• Basic rules of effective communication (showing up on time, shaking hands, eye contact, smile, posture etc.);
• Introduction of yourself (how to start and introduce yourself);
• What to tell and how;
• Speaking abilities and peculiarities;
• Exercises for better articulation;
• Characteristics of a convincing performance;
• Speech and speech/presentation preparation;
• Dealing with stage fright;
• Media characteristics;
• Work with the media (camera, microphones, lights etc.);
• How to write for media;
• Press release, appearance on tv, radio, internet
Readings
Aristoteles. 2011. Retorika: Ars rhetorica. Ljubljana: Gorenjski tisk. (izbrane vsebine)
Cialdini, Robert. 2015. Vpliv: Psihologija prepričevanja. Ljubljana: Umco.
POTOČNIK TOPLER, Jasna, KOŠČAK, Marko. Slovenian tourism since independence : from uncertainty to COVID-19. V: KOŠČAK, Marko (ur.), O'ROURKE, Tony (ur.). Ethical and responsible tourism : managing sustainability in local tourism destinations. 2nd ed. Abingdon; New York: Routledge, 2023. Str. 321-334, ilustr. ISBN 978-1-032-41562-8, ISBN 978-1-032-41560-4. DOI: 10.4324/9781003358688-28. [COBISS.SI-ID 152555011]
POTOČNIK TOPLER, Jasna. Rhetoric for tourism business : worksheets. 1st ed. Maribor: University Press, 2021. 1 spletni vir (1 datoteka PDF (42 str.)). ISBN 978-961-286-526-9. https://press.um.si/index.php/ump/catalog/book/618, https://doi.org/10.18690/978-961-286-526-9, Digitalna knjižnica Univerze v Mariboru – DKUM, Digitalna knjižnica Slovenije - dLib.si, DOI: 10.18690/978-961-286-526-9. [COBISS.SI-ID 80059907]
Gorenak, Mitja & Potočnik Topler, Jasna. 2016. The Power of Words at Mega-Event Opening Ceremonies. Tourism Culture & Communication. let. 16, št. 3, 2016, str. 97-107.
Potočnik Topler, Jasna. Uvod v retoriko za turistične delavce : delovni listi. Maribor: Univerzitetna založba Univerze, 2017. 31 str. ISBN 978-961-286-078-3.
Priporočena dodatna literatura / Recommended additional literature:
Cialdini, Robert. 2018. Predpričevanje : revolucionarna metoda vplivanja na odločanje. Ljubljana: Umco.
Floyd-Lapp, Claire. 2014. Aristotle's Rhetoric: The Power of Words and the Continued Relevance of Persuasion. Young Historians Conference. Dostop:https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1052&context=younghistorians
Kmecl, Matjaž. 1996. Mala literarna teorija. Ljubljana: Mihelač in Nešović.
McCormack, Krista C. 2014. Ethos, Pathos, and Logos: The Benefits of Aristotelian Rhetoric in the Courtroom, 7 Wash. U. Jur. Rev. 131. Dostop: https://openscholarship.wustl.edu/law_jurisprudence/vol7/iss1/9
Potočnik Topler, Jasna. Turning travelogue readers into tourists : representations of tourism destinations through linguistic features. Cuadernos de turismo, ISSN 1989-4635, 2018, no. 42, str. 447-464.
Potočnik Topler, Jasna, Zubanov, Violeta, Gorenak, Mitja, Knežević, Mladen. Communication skills in the tourism sector : the role of tour guides in presenting attractions. Tourismos, ISSN 1790-8418, 2017, vol. 12, no. 1, str. 59-78
Potočnik Topler, Jasna, Strašek Dodig, Mojca. Retorika v poslovnem komuniciranju : delovni listi. 1. izd. V Mariboru: Univerzitetna založba Univerze, 2018. ISBN 978-961-286-214-5. http://press.um.si/index.php/ump/catalog/book/371, doi: 10.18690/978-961-286-214-5.
Potočnik Topler, Jasna. Tourism discourse. V: Potočnik Topler, Jasna (ur.), et al. On tourism discourse and other issues in tourism: scientific monograph. Harlow [etc.]: Pearson. cop. 2017, str. 1-30.
Potočnik Topler, Jasna. Communication skills in tourism studies curricula in Slovenia : the case of the Slovene language skills of tourism students = Komunikacione veštine u studijskim programima turizma u Sloveniji : primer vladanja slovenačkim jezikom. Tims acta : journal of sports sciences, tourism and wellness, ISSN 1452-9467, 2017, vol. 11, no. 2, str. 81-85.
Potočnik Topler, Jasna. Communication skills in the tourism sector : the speech culture of tour guides. Tourism, culture & communication, ISSN 1098-304X, 2017, vol. 17, no. 3, str.217-223, doi: 10.3727/109830417X15057457661659.
Potočnik Topler, Jasna .2015. A handbook to oral presentations in English : a short guide for students and public speakers. 1st ed. Maribor: Založba Obzorja.
Potočnik Topler, Jasna. 2015. Language and tourism : nominal phrases in journalistic and tourism discourses. Saarbrücken: LAP Lambert Academic Publishing, cop.
Slapšak, Svetlana. 2008. Aftonij, Retorske vaje, izd. Šola retorike, Ljubljana.
Toporišič, Jože. 2004. Slovenska slovnica. Maribor: Obzorja.
Toporišič, Jože. et al. 2007. Slovenski pravopis. Ljubljana: Znanstvenoraziskovalni center SAZU, Založba ZRC.
SSKJ (Slovar slovenskega knjižnega jezika)
Elektronski viri / E-sources:
Gradivo s predavanj in vaj.
»Seznam dodatnih študijskih materialov in revij bo razdeljen študentom ob začetku predavanj.
A list of additional study materials (published texts, journals, etc.) will be distributed when the module begins.«
