Objectives and competences
Course objectives are to:
• explain the development of travel industry
• Explain and successfully deliver the knowledge of travel market characteristics in micro (travel
agency) and macro (travel market) level
• Present the challenges of travel industry
• Demonstrate operations and management of the travel agency
Competencies that are gained by the students are:
• Understanding concepts of travel industry
• Recognize the importance and role of travel
• Agencies and tour operators
• Learn about basic working process in travel
• Agency
Content (Syllabus outline)
The basic topics of this course are:
Introduction to the travel industry:
• Structure of the travel industry
• Role of the travel industry within the tourism
• Specifics of the travel industry
Analysis of the global travel industry:
• Levels of travel industry
• Suppliers, retailers and consumers of travel
• industry
• Main markets of travel industry
• Travel industry terminology
Functions of the travel industry:
• Role of tour operators
• Role of retailers
• Role of destinations and incoming agencies
Travel agency operations:
• Production
• Retail
• Promotion
• Bookings
• Execution
Travel industry trends
Learning and teaching methods
This course uses a range of teaching methods including:
• Lectures
• Discussion groups
• Presentations of work
• Videos and films
• Case studies
• Individual study
• Field work
Intended learning outcomes - knowledge and understanding
Knowledge and understanding:
The foreseen study results of a students are shown in:
• Understanding the development and basics of
• travel industry.
• Understanding the specifics of the global travel
• industry.
• Understanding global travel industry trends and its
• application in tourist products design.
• Understanding the preparation of tourist products
• and services.
• Understanding and application of the basic
• documentation and legal acts of business of tour
• operator and travel broker.
• Understanding the importance of integrations in
• travel industry.
• Develop an appropriate approach to working with
• people.
• Understanding of professional terminology of t
• travel industry.
Readings
Gorenak, M. (2017). Svet turističnih vodnikov in spremljevalcev: znanstvena monografija. Pearson Education Limited.
Rudez, H. N. (2013). Potovalna dejavnost v sodobnem okolju. UPP Monograph Series.
Archer, J., & Syratt, G. (2012). Manual of travel agency practice. Routledge.
Priporočena dodatna literatura / Recommended additional literature:
Frajzman, P. (2012). Internacionalizacija slovenskih potovalnih agencij (Doctoral dissertation, University of Primorska, Faculty of Management).
Rudez, H. N. (2013). Potovalna dejavnost v sodobnem okolju. UPP Monograph Series.
Singh, L. K. (2008). Management of travel agency. Gyan Publishing House.
Walker, J. R., & Walker, J. T. (2004). Introduction to hospitality management (pp. 20-23). Upper Saddle River, NJ: Prentice Hall.
Elektronski viri / e-sources:
IATA Travel Agents: https://www.iata.org/pages/default.aspx
Poročila WTTC: https://www.wttc.org/
Razne študije primerov, ki jih pripravita nosilec in asistent. / Case studies prepared by course coordinator and assistant.
»Seznam dodatnih študijskih materialov in revij bo razdeljen študentom ob začetku predavanj.
A list of additional study materials (published texts, journals, etc.) will be distributed when the
module begins.«
Prerequisits
There are no prerequisites for this course.
Additional information on implementation and assessment Seminar work. 40%
Active coursework. 10%
Written examination. 50%
For completition of the course both parts of the final grade have to be grated positive.
