SLO | EN

Objectives and competences

Course objectives are to: • explain the development of travel industry • Explain and successfully deliver the knowledge of travel market characteristics in micro (travel agency) and macro (travel market) level • Present the challenges of travel industry • Demonstrate operations and management of the travel agency Competencies that are gained by the students are: • Understanding concepts of travel industry • Recognize the importance and role of travel • Agencies and tour operators • Learn about basic working process in travel • Agency

Content (Syllabus outline)

The basic topics of this course are: Introduction to the travel industry: • Structure of the travel industry • Role of the travel industry within the tourism • Specifics of the travel industry Analysis of the global travel industry: • Levels of travel industry • Suppliers, retailers and consumers of travel • industry • Main markets of travel industry • Travel industry terminology Functions of the travel industry: • Role of tour operators • Role of retailers • Role of destinations and incoming agencies Travel agency operations: • Production • Retail • Promotion • Bookings • Execution Travel industry trends

Learning and teaching methods

This course uses a range of teaching methods including: • Lectures • Discussion groups • Presentations of work • Videos and films • Case studies • Individual study • Field work

Intended learning outcomes - knowledge and understanding

Knowledge and understanding: The foreseen study results of a students are shown in: • Understanding the development and basics of • travel industry. • Understanding the specifics of the global travel • industry. • Understanding global travel industry trends and its • application in tourist products design. • Understanding the preparation of tourist products • and services. • Understanding and application of the basic • documentation and legal acts of business of tour • operator and travel broker. • Understanding the importance of integrations in • travel industry. • Develop an appropriate approach to working with • people. • Understanding of professional terminology of t • travel industry.

Readings

Gorenak, M. (2017). Svet turističnih vodnikov in spremljevalcev: znanstvena monografija. Pearson Education Limited. Rudez, H. N. (2013). Potovalna dejavnost v sodobnem okolju. UPP Monograph Series. Archer, J., & Syratt, G. (2012). Manual of travel agency practice. Routledge. Priporočena dodatna literatura / Recommended additional literature: Frajzman, P. (2012). Internacionalizacija slovenskih potovalnih agencij (Doctoral dissertation, University of Primorska, Faculty of Management). Rudez, H. N. (2013). Potovalna dejavnost v sodobnem okolju. UPP Monograph Series. Singh, L. K. (2008). Management of travel agency. Gyan Publishing House. Walker, J. R., & Walker, J. T. (2004). Introduction to hospitality management (pp. 20-23). Upper Saddle River, NJ: Prentice Hall. Elektronski viri / e-sources: IATA Travel Agents: https://www.iata.org/pages/default.aspx Poročila WTTC: https://www.wttc.org/ Razne študije primerov, ki jih pripravita nosilec in asistent. / Case studies prepared by course coordinator and assistant. »Seznam dodatnih študijskih materialov in revij bo razdeljen študentom ob začetku predavanj. A list of additional study materials (published texts, journals, etc.) will be distributed when the module begins.«

Prerequisits

There are no prerequisites for this course.

  • doc. dr. BORIS PREVOLŠEK, mag. ekon. in posl. ved

  • Written examination: 50
  • In-class participation: 5
  • Coursework: 5
  • Seminar paper: 40

  • : 25
  • : 10
  • : 25
  • : 120

  • Slovenian
  • Slovenian

  • CONTEMPORARY TOURISM PRACTICES - 1st